Posts Tagged ‘small business’

Online Advertising Costs

Tuesday, August 24th, 2010

Online Advertising CostsCost of Online Advertising

A chief concern of businesses, particularly small businesses are online advertising costs in regards to advertising ROI (return on investment).  Each site which offers the ability to display ads, most often banner ads, have different rules and cost structures to adhere to.  Users should thoroughly read the online advertising costs articles and FAQs that most sites have in order to help their clients.  The difficulty in regards to the costs of online advertising come with a lot of the bigger companies.  These larger websites and search engines can reach a much larger targeted audience, producing a high potential for conversions (purchasing of your service of product).  As would be expected, these same sites often charge more than the smaller ones.  For instance, Facebook advertising is an increasingly powerful way to reach potential clients with more than 500 million registered users.  Facebook doesn’t provide any one-on-one help until you reach around $20,000 or so monthly.  This is simply an unrealistic online advertising cost for many small business.  Luckily, Global Market Exposure is here to help.

Internet Advertising

Global Market Exposure are internet advertising experts and can help you figure out the best way to manage your online advertising costs.  We are successful with a variety of internet market niches, like Taxi Advertising, Realtor Advertising and many more.  Perhaps one of the best areas we cover is Small Business Advertising, both locally and nationally.  The key here is to adjust your advertising whether it be banners or traditional means of placement to each page or engine your are working with.  This is about building your Brand Recognition and increasing sales.

Internet Marketing Services

If you are looking into online advertising costs and can’t figure out a way to budget, get in contact with us.  We will make sense of the confusing mess that the costs of online advertising sometime seem to be.  Don’t even have a site yet to promote?  Let the talented web design team start building your site and getting the foundations of your comprehensive internet marketing campaign built.  From there we will move on to your online advertising, including search engine placement and SEO using our proven in-house methods.  Just head over to the Global homepage and check out our services and client testimonials.

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Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »

Vacation Rental Website Design

Saturday, August 21st, 2010

Vacation Rental Website

If you own a vacation rental company and are looking to enhance or create your web presence, you need to be aware of some things concerning your vacation rental website.  The main thing that you need to understand is the competitive nature of Vacation Rental Websites.  Vacation Rental websites are very popular searches on all the most-used search engines.  So it becomes very important for you and your business to have a high quality Vacation Rental Website Design.

Vacation Rental Website DesignVacation Rental Website Design

Vacation Rental Web Design is one of the niche web site designs that our web design team covers here at Global Market Exposure.  Our Vacation Rental Websites can be custom designed specifically for you based on your budget and the type of package you select with us.  Each site is designed with aesthetics, efficiency and relevancy in mind.  First, we make you site look good.  A site that is attractive to buyers is one they are more likely to stay on or re-visit.  To go in hand with great visuals, efficiency is a must.  Your website code must be quick to load and have compliant code (xHTML/HTML & Google).  If your site looks good, but is hard to navigate or slow to load, people aren’t going to be interested.

The next important thing is the relevancy of content on your pages, the amount and extent of your services is dependent on the package you choose to go with.  Check out our premium placement and search engine optimization services.  We provide these as separate service or part of larger, more comprehensive internet marketing campaigns.  We also cover many important internet niches like Real Estate Web Design, Animal Breeder Websites and Transportation Web Design.

Vacation Rental Website Template

For those on a tighter budget or clients looking for lead captures we also have vacation rental website templates that are easily and quickly customizable to meet your needs.  Vacation Rental Website Templates provide a certain amount of plug-n-play effectiveness.  The drawbacks are that the site will be similar to others using the same template.  However, with quality extendability and tweaking this similarity will not be apparent to the potential clients.  Again, depending on your package, templates will also allow you to edit and post additional information on your own through the use of a content management system.

Let Global Market Exposure help to establish your Vacation Rental business through high-quality, efficient Vacation Rental Website Design; providing you and your business with extensive brand recognition and a high level of advertising ROI.  Contact us today, and we can get started for you right.

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Posted in Brand Recognition, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »

Website Performance

Saturday, August 14th, 2010

Website PerformanceBusiness Website Performance

Your Businesses’ Website Performance is vital your bottom line.  Your website performance is the best estimate of your overall business performance when it comes to on-line clientele.  Things like page load times, aesthetics and ease of use are key; as is compliance in code for legitimacy in the eyes of major search engines.  Global Market Exposure has a very talented and experienced web design team with strong art backgrounds combined with technical aptitudes.  This means that your website performance in regard to aesthetics and code compliance is assured.  These sites are part of your business branding and as such, the are clean, eye-catching with quick page load times and a high ease of use.  Global web designs are all about capturing leads for your business.

Lead Capture

Lead Generation aka Lead Capture is the primary function of business website design.  In the many competitive market niches on the internet (such as Pet Breeding, Real Estate and Transportation Web Design), an efficient, quick, and pleasing to look at web design is a big part of what gets you excellent search engine placement and helps in capturing leads.  The more leads captured, the more potential conversions.  Conversions are what keep your online business moving forward.  It all stars with website performance from quality web design.  That’s what Global Market Exposure can do for you.

Internet Marketing Services

Global has staff that is ready to meet all of your internet marketing needs from business branding through web design, to full use of social media including Facebook advertising.  All of our tools and methods will be used to get you global market exposure.  Your success is what keeps us in business!  Check out our home page and get the full scoop on all of Global’s services and be sure to check out our glowing customer testimonials.

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Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »

Small Business Website

Monday, August 9th, 2010

Small Business Web Design

The place to start any good internet marketing campaign for a small business begins with Small Business Web Design.  The Global Market Exposure web design team are highly trained and experienced in the fields of graphic design and coding.  Small business website design has  focuses on compliant code (Google and HTML/xHTML), quick loading and effective communication of your product.  A good small business web design allows clients to quickly decipher what they need how much and the fastest way to purchase your good or service.

Small Business Website Templates

If your have multiple similar businesses, or wish to optimize for multiple keywords or phrases who can build Small Business Website Templates for your sites.  Small Business Website Templates are a great way to retain your branding, style or look across multiple websites that you own or operate.  In this way, customers feel comfortable will the look, feel and process of ordering/purchasing your service or goods on your website.  If a transaction is completed on one site, clients are more likely to purchase from a sister-site with same layout and process.  Small business templates are a great option for the owner doesn’t want to make the same changes over and over on each individual site.

At the same time, some owners want to distinguish their different sites from each other.  This is all part of small business advertising.  Perhaps the best way to achieve the most effective usage of small business advertising for your company or companies is to have a unique style for each of your individual products or services.  Global Market Exposure can help you out no matter what options you choose to go with.  We are a BBB accredited business with a solid history.  We can scale each package to meet your budget and needs, so get into touch with a service rep today and we can get started on your small business marketing, small business advertising, or small business web design right away.

Check out one of our local Portland small business websites:

Small Business Website - Pogys

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Small Business Advertising

Monday, August 2nd, 2010

small business advertisingSmall Business Advertising Investment

As a small business it is imperative to generate new customers and retain existing customers. There are a lot of different ways to do this including internet marketing for generating new clients and business branding for building brand recognition and retaining customers. With Global Market Exposure internet advertising for small businesses you are able to choose from multiple geo-targeted internet marketing and advertising strategies to maximize your return on investment. We scale everything to your budget and offer a number of services which compliment each other such as Premium Search Engine Placement, Facebook Advertising, Web Design, and Search Engine Optimization.

Effective Advertising

Don’t waste your money on newspaper advertising or expensive directory listings that just shuffle you around at random. Experience superior market penetration by targeting your demographic via Search Engine Placement or Facebook Advertising. Also with Search Engine Optimization we can target local search terms to appear in the organic results on major search engines like Google.

Advertising for Small Businesses

As a small business your advertising budget might not be as big as your larger competitors. That is why it is even more important for you to maximize return on investment and target your specific demographics.

Google Maps

Global Market Exposure provides Local Map Placement and Local Business Results Placement. It is possible to appear next to the map when potential customers are searching for a service in the local area. It is a critical part of staying competitive in your market. Just simply submitting your business to Google maps rarely earns a spot on the first page especially for competitive search phrases. With Global Market Exposure’s SEO 3.0 services and Local Map Placement, your business information is networked to respected sites like MerchantCircle.com, Dex.com, Yelp.com, Kudzu.com, and many others, which aids in increasing relevancy which in tern can assist in increasing your rankings on Google map results as well as organic search results.

facebook advertising costs

Geo-Targeted Advertising

If you have ever tried managing your own online advertising campaign you know that it is very time consuming and difficult to manage effectively. You need to focus on your business, let us focus on your advertising campaign. One common mistake in local businesses advertising online is the lack of geo-targeting. With Facebook Advertising and Google Placement we are able to capitalize on advanced geo-targeting techniques which allow us to serve ads to buyers in your local market.

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