Posts Tagged ‘search engine placement’

Google +1 Button Sharing

Wednesday, June 8th, 2011

Google +1 Button

Google +1 ButtonTesting for the Google +1 functionality has been going on since March. Since the first of June 1, due to popular demand, the new +1 feature is available in code form to be added to your sites own code. This will allow for Google +1 button clicking on individual pages that you are currently viewing. Previously the Google +1 button was only found on the search engine results page. This functionality is sure to have an impact on your site and the organic ranking of it’s content. To what extent the impact will be felt is not known yet. Some people believe that Social Metrics and Google +1 functionality will eventually surpass the weighting of links and “back-links” to individual pages.

Google +1 Code

The Google +1 Button lends credence to this Social Metric theory as this will enhance the social results you get when performing searches. You may have noticed that when you search for terms now, you will often get a short social section near the bottom (sometimes the top) of your first page of results. This area is filled with content that your “network” has shared or posted; on their own pages, or through Twitter, Tumblr or related Social Networks. It will now also include pages that people in your “network” have given the +1 to. If it’s relevant to people in your social and business circle, chances are that it will be relevant to you as well.

This is currently available only for English searches on google.com but will be expanding. The code for on-page display itself is very simple and provided by Google Webmaster Tools. There are already several plug-ins for WordPress and various content management systems that will implement this functionality on-post and on-page. Some of the most recent social experiments from Google haven’t done so well, but this one has a good chance to succeed as it works much like the like button on Facebook. It probably best to adopt earlier to get that Google +1 count rolling now.

Google +1 Search Results

The Google +1 “Buzz”

Seo.com wonders if this will be another social failure from google:

With such failures as Orkut and Buzz, Google has been relentlessly trying to get into the social space–and this +1 thing, may be their opportunity. While Google has a wide reach of users because of its products (e.g., Gmail, Google Analytics, etc.), Google has not been good at connecting users like Facebook does. For instance, when I signed up for Google Buzz, I only found 50+ Buzz friends to follow. Many believe that the new +1 feature will be more visible because it’s existence right on the SERP.

PrimaryPosition believe it will give “balance” to the Google algorithms:

By giving users a vote on pages – it essentially starts to move to balance out the guesswork by the algorithm. For example, if users keep picking the first few sites that rank but they get less likes than other sites – it makes sense for Google to shake up the mix a bit.

Ultimately, adoption of the Google +1 function will be up to the users.  With the buttons appearing directly on SERP pages, we believe it has a good chance of being utilized.  The addition of on-page functionality also means that your site will get a boost based on quality design and content, which is what the good companies and bloggers are striving for anyways.  This may help put the emphasis back on quality, original writing and artistic representation and away from the robots and gimmicks associated with gaining back-links and the like.

Search Engine Friendly Website

Sunday, September 5th, 2010

search engine friendly web designGoogle Compliant Website

As Google is by far the most popular search engine on the internet,  and important way to begin Search Engine Friendly Website design it to keep Google Compliance in mind.  Building a Google compliant website is a balance of optimization, and design using the most ethical web standards and practices.  Website code must be HTML/xHTML and use no so-called “black hat” practices in order to be Google compliant and thus be a search engine friendly website.

Search Engine Friendly Websites

Search engine friendly website design begins with quality code and aesthetics which load efficiently and quickly.  Often one of the best ways to achieve this is by using  search engine friendly CMS (Content Management Systems) such as Joomla, Drupal or the very popular WordPress.  Our talented web design team often makes use of search engine friendly CMS, it allows them to quickly build sites for all the top internet niches, like pet breeding, real estate web design and many others.  This also allows the client to upload content through an easy to understand interface depending on the package or level of service you choose.

SEO Web Design

Search engine optimization is a great companion to Google placement services, and we practice SEO web design with every site we work with.  Global Market Exposure builds its business by building your business and brand recognition, and it begins with optimized web design practices.  Check our service and client testimonials on the Global Market Exposure homepage and some of the selected articles listed below.

Search Engine Friendly CMS

Thursday, September 2nd, 2010

Search Engine Optimization

Search Engine Optimization is the organic pursuit of search results with the world best search engines.  The process involves a combination of factors which contribute to how highly your site ranks on specific search terms.  These can be short phrases of two words or much longer content management systemsmultiple word phraes (long-tail key phrases).  Search Engine Optimization is different than search engine placement like Google placement, but just as complex.

Content Management Systems

CMS or Content Management Systems are easy ways to manage your websites and all of the content you need to place within them.  There are many content management systems on the market and most of the best ones are free and open-source.  Not all of these are Search engine optimization friendly CMS, so it pays to do a little research before choosing one for your online business usage.

SEO Friendly CMS

Search Engine Optimization Friendly CMS are very simply, CMS setups which are easily readable by search engines and thus able to be search engine optimized.  Good search results do not solely rely on keywords but a myriad of factors.  Global Market Exposure are your internet marketing and web design experts.  We work with search engine optimization friendly CMS such as WordPress, which provides quality website performance.

At Global we pride ourselves on performing ethical SEO with a combinati0n of quality web design, often with search engine optimization friendly CMS, premium placement services, banner advertising and all manner of positive internet marketing techniques for all of the major internet market niches, including: Interior Design Websites, Real Estate Website Design and Small Business Websites.  What we have discussed today are just a few of the services and niches that we provide and cover, check out the many other blog posts and rest of the home page for more information.

Additional Global Market Exposure Services:

Search Engine Optimized Website

Wednesday, September 1st, 2010

Search Engine Optimization

By now, almost everyone has heard of Search Engine Optimization, or SEO.  There are good ways (Google Compliant) to implement Search Engine seo 3.0Optimization and there are bad ways.  Global Market Exposure prides itself on using the most ethical and compliant methods available to achieve results and returns on your business and advertising ROI.  As Wikipedia describes it, Search Engine Optimization (SEO) is “the process of improving the visibility of a web site or a web page in search engine via the ‘natural’ or un-paid (‘organic’ or ‘algorithmic’ search results“.  These methods are often difficult to understand and more-so to implement on a high-level.  This is a nice addition to Google Placement services.

SEO Websites

Search Engine Optimized Websites are essential to your website performance.  Research needs to be done to target specific phrases and phrasing which will target your business or service demographics and more specifically, what they are searching for.  For instance, many small business make the mistake of targeting people searching for their business name.  While it is possible that previous clients and possibly their friends might be searching for “Fred’s Bank”, it is more likely they will be looking or “local banks” or “(City Name) credit union”.  This is an important distinction as then your type of business i.e. Banking becomes associated with your business name in the search results, thus improving Brand Recognition and Awareness.

Web Design

Search Engine Optimization is much more than key word targeting however.  While specific algorithms  of the search engines are unknown, we know that quality web design is a huge part of organic search engine success.  The Global Market Exposure web team are experienced and professional and know how to design or provide web templates which are ready for search engine optimization success.  Whether you are looking for Interior Design website builds or you need to do some Realtor Advertising pages, we have got your covered.  Call about our Web Design and Search Engine Optimization packages.  Also check out some of our additional service below.

Additional Global Market Exposure Services:

Google Placement

Tuesday, August 31st, 2010

Search Engine Placement

Google Placement Services

Google Placement refers to your “placement” or ranking in the results of search phrases.  There are both organic and inorganic results.  Google placement services can be quite confusing to the average person or business owner as the inner workings of the service are complicated.  This is where Global Market Exposure comes into the picture, doing the work for you and providing a high return on your advertising ROI.  We do the research, selecting the keyword phrases which are best for your market demographics.  Google banner placement with search engine partners also called the Google display network is an essential part of building your online business presence .

Search Engine Optimization

The organic version of placement is achieved through Search Engine Optimization.  This is separate from Google Placement but is related.  A combination of Search Engine Optimization and Google Placement is best, and helps to create a Brand Awareness aka Brand Recognition.  It does this by getting your business right in front of potential buyers via search results.  Your Google placement and search engine optimization can make or break your online business.  So, leave it in the hands of the Google Placement and SEO professionalsd at Global Market Exposure.

Web Design

Here at Global we pride ourselves on being able to handle all aspects of your online business marketing.  This process all begins with sold web design, and the Global Market Exposure team of professionals are the best in the business.  Each page is designed from the ground-up with SEO, Google Placement, speed, efficiency and quality aesthetics in mind.  All of our sites are Google code compliant as well which serve to aid your Google Placement results.  Head to the Global homepage and you can see our services, as well as testimonials that let you know how effective we are at what we do.  We cover many niche internet marketing topics, below are listed just a few of them.

Internet Marketing Niches

Google Banner Network

Thursday, August 26th, 2010

Google Banner AdsGoogle Banner Network

The Google banner network is a big part of their search engine results and is covered under the search engine placement services offered with Global Market Exposure.  Banners ads are specifically targeted and provide good advertising ROI (return on investment).  Google quickly became the largest advertising network in the world.  The Google Banner Network is far-reaching and very specifically targets the exact type of people that your or your service is looking to work with.

Google Banner Ads

The Google Banner Ads system is a two-parter.  The first and primary one being Google searches itself.  This is most often part of search engine placement and search engine optimization campaigns; the goal being to get your page/link/service in front of potential purchasers as quickly as possible, preferably on the first page.  The second part of the Google Banner Ads system are the hundreds of thousands of site across the internet which display Google ads.  Sizing, content, quality, aesthetics are all things to pay attention to with Google Banner Ads.  Fortunately, Global Market Exposure is well-experienced with working with this type of content and advertising, and can save you the time of figuring it all out.

Web Design

Google Banner Ads are just one of the many services that we perform at Global.  We start out services with web design, focuses on ease-of-use, speed, premium placement, search optimization and your Brand Awareness / Brand Recognition.  Make use of the full compliment of Global’s internet marketing services.  Check out our homepage and the rest of the Global Market Exposure blog where we discuss many of our niche products and services.  These include things like Vacation Rental Website Design, Facebook Advertising, Small Business Advertising and Real Estate Web Design.

Online Advertising Costs

Tuesday, August 24th, 2010

Online Advertising CostsCost of Online Advertising

A chief concern of businesses, particularly small businesses are online advertising costs in regards to advertising ROI (return on investment).  Each site which offers the ability to display ads, most often banner ads, have different rules and cost structures to adhere to.  Users should thoroughly read the online advertising costs articles and FAQs that most sites have in order to help their clients.  The difficulty in regards to the costs of online advertising come with a lot of the bigger companies.  These larger websites and search engines can reach a much larger targeted audience, producing a high potential for conversions (purchasing of your service of product).  As would be expected, these same sites often charge more than the smaller ones.  For instance, Facebook advertising is an increasingly powerful way to reach potential clients with more than 500 million registered users.  Facebook doesn’t provide any one-on-one help until you reach around $20,000 or so monthly.  This is simply an unrealistic online advertising cost for many small business.  Luckily, Global Market Exposure is here to help.

Internet Advertising

Global Market Exposure are internet advertising experts and can help you figure out the best way to manage your online advertising costs.  We are successful with a variety of internet market niches, like Taxi Advertising, Realtor Advertising and many more.  Perhaps one of the best areas we cover is Small Business Advertising, both locally and nationally.  The key here is to adjust your advertising whether it be banners or traditional means of placement to each page or engine your are working with.  This is about building your Brand Recognition and increasing sales.

Internet Marketing Services

If you are looking into online advertising costs and can’t figure out a way to budget, get in contact with us.  We will make sense of the confusing mess that the costs of online advertising sometime seem to be.  Don’t even have a site yet to promote?  Let the talented web design team start building your site and getting the foundations of your comprehensive internet marketing campaign built.  From there we will move on to your online advertising, including search engine placement and SEO using our proven in-house methods.  Just head over to the Global homepage and check out our services and client testimonials.

Website Performance

Saturday, August 14th, 2010

Website PerformanceBusiness Website Performance

Your Businesses’ Website Performance is vital your bottom line.  Your website performance is the best estimate of your overall business performance when it comes to on-line clientele.  Things like page load times, aesthetics and ease of use are key; as is compliance in code for legitimacy in the eyes of major search engines.  Global Market Exposure has a very talented and experienced web design team with strong art backgrounds combined with technical aptitudes.  This means that your website performance in regard to aesthetics and code compliance is assured.  These sites are part of your business branding and as such, the are clean, eye-catching with quick page load times and a high ease of use.  Global web designs are all about capturing leads for your business.

Lead Capture

Lead Generation aka Lead Capture is the primary function of business website design.  In the many competitive market niches on the internet (such as Pet Breeding, Real Estate and Transportation Web Design), an efficient, quick, and pleasing to look at web design is a big part of what gets you excellent search engine placement and helps in capturing leads.  The more leads captured, the more potential conversions.  Conversions are what keep your online business moving forward.  It all stars with website performance from quality web design.  That’s what Global Market Exposure can do for you.

Internet Marketing Services

Global has staff that is ready to meet all of your internet marketing needs from business branding through web design, to full use of social media including Facebook advertising.  All of our tools and methods will be used to get you global market exposure.  Your success is what keeps us in business!  Check out our home page and get the full scoop on all of Global’s services and be sure to check out our glowing customer testimonials.

Advertising ROI

Friday, August 13th, 2010

Advertising Return on InvestmentAdvertising Return on Investment

Advertising ROI or Return on Investment is a simple principal that not so simple to obtain.  Global Market Exposure focuses on your Business Branding primarily through advertising.  What we achieve is an excellent advertising return on investment.  Advertising ROI is a huge part of your business.  You devote time and money towards marketing your business, product or service and with little return it’s hard for any business large or small to survive.  Global has shown time and time again that their advertising return on investment is clear benefit of their internet marketing campaigns.  Just look at the positive testimonials!

Online Advertising ROI

Business that are online have some different methods for advertising than brick and mortar businesses.  Online Advertising ROI and creating Business Branding Awareness are what we do at GME.  Obviously when expanding your business or service to the internet you expect online advertising ROI to perform as well as regular advertising ROI does.  We feel confident that this what you will get with services offered by Global.

Global Services

Global Market Exposure is you one-stop internet marketing campaign specialist.  Our web design staff provides you clean, efficient a good-looking site that showcases your business or product/s as a first step.  When move on to all avenues of promotion, based on your needs and the package which you select.  These services can include: SEO (Search Engine Optimization), SEP (Search Engine Placement) Facebook Advertising, Facebook Banners, social bookmarking and many different in-house promotional methods which give you an effective Online Advertising ROI.  So if a good advertising return on investment and a full compliment of web promotional and advertising services is what you are looking for, get in contact with us today.  Check out our Global Market Exposure homepage featuring examples sites, services and testimonials from satisfied customers; or perhaps check out our BBB rating.

Yahoo Banner Network

Thursday, August 12th, 2010

Yahoo Banner Ads

Yahoo Banner Network

Yahoo is one of the most popular search engines on the net.  Yahoo Banner Ads are an effective way of reaching a high amount of potential customers. The Yahoo Banner Network enables your ad to be viewed by a large amount of users providing you and your business with a high potential business advertising ROI.

Banner Advertising

Banner advertising is designed to be seen by the max amount of people on search engines.  The same is true of banners through Yahoo Banner Network.  Ads appear at the top or sides of relevant/related searches.  Regardless of which of these positions your yahoo banner advertising takes, it is guaranteed that people will see on the first page result of the selected search term.  Global can help you use Yahoo banner advertising through the Yahoo banner network to maximum effect.  Our web team will design your banner for free.  That’s right, free banner ad design through Global with your placement package.

Global Market Exposure Services

Placement with the Yahoo Banner Network is just one of the many services that we offer at Global Market Exposure.  We can be as big or as small a part of your internet marketing campaign as you need or desire.  Whether you need individual services like search engine optimization, or you want a full package from web design all the way through search engine placement and  all manner of promotional services in-between, Global will work with you to scale our services and packages to meet your budget.  So, remember that Yahoo Banner Network and banner advertising are just a small part of a full-scale campaign.  Global is your internet marketing specialist, we look forward to working with you!