Posts Tagged ‘roi’

Real Time Tracking

Wednesday, January 26th, 2011
“If you can not measure it, you can not improve it.”

Lord Kelvin

This is not your web guy’s hit tracker

Global Stats tracking provides website traffic information in real time. This information allows the use of real world data to continually optimize your campaign performance. By closely monitoring which keyword search phrases produce paying customers we can focus resources on top converting keywords. Here are a few screen shots from one of our website tracking accounts. Please keep in mind that the conversions number only counts online booking and rate requests through contact forms. Phone call tracking stats are found in a separate account.

Basics Tab

website tracking global stats

The “Basics” tab displays general information for daily, weekly, monthly or custom time frame traffic. A visitor is recorded every someone views the website. An action is occurs when a person views additional pages. (i.e. user lands on homepage, clicks to services, clicks to contact, 3 actions). Bounce rate is an important metric which tells us how many visitors click back off the website within the first 10 seconds of their visit.

Visitors Tab

website tracking graph

The visitors graph displays overall traffic trends over the selected time frame.

Searches Tab

website tracking keyword report

The “Searches” tab shows how many times a user visited your website after searching a particular keyword. Since conversion tracking is installed, it also shows how many people completed a conversion goal after visiting the website using that particular keyword.

Searches, Engines tab

website tracking search engines report

As you can see this separates your site traffic by search engine. Global Stats real time tracking also has dozens of other useful tabs and ways to sort your web analytics data. Before real time web tracking, business owners said truthfully, “Half of my advertising doesn’t work, I just don’t know which half”. Let us help you get the tools you need to track every visitor on your site from Google search to sales conversion.

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Posted in Global Market Exposure, Web Analytics | 2 Comments »

Google Placement

Tuesday, August 31st, 2010

Search Engine Placement

Google Placement Services

Google Placement refers to your “placement” or ranking in the results of search phrases.  There are both organic and inorganic results.  Google placement services can be quite confusing to the average person or business owner as the inner workings of the service are complicated.  This is where Global Market Exposure comes into the picture, doing the work for you and providing a high return on your advertising ROI.  We do the research, selecting the keyword phrases which are best for your market demographics.  Google banner placement with search engine partners also called the Google display network is an essential part of building your online business presence .

Search Engine Optimization

The organic version of placement is achieved through Search Engine Optimization.  This is separate from Google Placement but is related.  A combination of Search Engine Optimization and Google Placement is best, and helps to create a Brand Awareness aka Brand Recognition.  It does this by getting your business right in front of potential buyers via search results.  Your Google placement and search engine optimization can make or break your online business.  So, leave it in the hands of the Google Placement and SEO professionalsd at Global Market Exposure.

Web Design

Here at Global we pride ourselves on being able to handle all aspects of your online business marketing.  This process all begins with sold web design, and the Global Market Exposure team of professionals are the best in the business.  Each page is designed from the ground-up with SEO, Google Placement, speed, efficiency and quality aesthetics in mind.  All of our sites are Google code compliant as well which serve to aid your Google Placement results.  Head to the Global homepage and you can see our services, as well as testimonials that let you know how effective we are at what we do.  We cover many niche internet marketing topics, below are listed just a few of them.

Internet Marketing Niches

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Posted in Banner Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »

Local Online Advertising

Wednesday, August 25th, 2010

local online advertisingIt is a common misconception that local advertising is something that needs to be done offline. Sure newspapers, television commercials, billboards and other forms of local advertising can work for you. But the key to local advertising is online.

Take a look at Google Advertising for example. Through sponsored link management Global Market Exposure can target people in your area whenever they search for your services or products. By Geo-Targeting your Google Placement Campaign we can focus your advertising budget on local buyers who are going out of their way to search for your services.

facebook advertisingFacebook Advertising is another great way to target specific demographics. We are able to serve banner advertisements to people based on their interests, group associations and a number of other factors which can help direct your Internet Marketing efforts into a realm of higher ROI.

Lets take a look at a few of the ways that Internet Marketing can benefit your business goals more so than other forms of local advertising. Later we will weigh the pro’s and con’s of advertising online compared to print and television advertising.

  1. Traffic: Internet Advertising directs people to your website. Whether the user is searching Google for similar services or on Facebook expressing shared interest in your services, Internet Marketing generates traffic to your website. More traffic can lead to more sales, better ROI and increased brand awareness.
  2. Conversions: The ultimate goal of advertising is to generate more business. Whether the goal of your website is to sell a product, generate leads or provide information, our goal is to direct buyers to your website through proven internet advertising techniques.
  3. Brand Recognition: By putting yourself in front of people who are interested in your products and services on a regular basis you become an authority in the industry. One happy customer can turn into multiple endorsements which can increase your clientele exponentially. Banner Advertisements help build Brand Recognition by displaying your ads to massive amounts of people on major websites like Yahoo’s Banner Network.
  4. Brand Loyalty: Having a reliable source of information online in the form of a quality search engine friendly website can be extremely valuable in building brand loyalty.  Another great way to build Brand Loyalty is through social media interaction on websites like Facebook and Twitter.

Local Business Advertising

Global Market Exposure’s local advertising specialists will build you a geo-targeted demographic focused local online advertising campaign. The best way to improve advertising ROI is to begin with multiple forms of local online advertising (Facebook, Google, SEO). We can split test your advertising campaign and calculate optimal ROI using advanced tracking and traffic reports.

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Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization | 1 Comment »

Real Estate Website Design

Wednesday, August 4th, 2010

real estate website design companyReal Estate Websites

Global Market Exposure real estate website design services are unique to other real estate website design services for a number of reasons. First and foremost all of our websites are built using Google compliant code and Search Engine Optimized content management systems that allow us to design your new real estate website to perform well on search engines. In Real Estate Website Design it is important to think of the user and how easily they can navigate the website. Many times Real Estate Websites are cluttered and full of information about the area, schools, sight seeing, etc. We have found that by limiting the users choices we are able to satisfy the needs of the user as well as generating a higher amount of leads.

realestate website designReal Estate Web Design

Our Real Estate Website Designs include a top level navigation bar which allows for the user to easily find what they are looking for whether it be your featured listings, home search, mortgage calculator, area stats or your blog we make sure that it is easy to navigate. Furthermore our custom homepage allows for you to feature your top listings side by side with your most recent listings combined with Search Engine Optimized content which increases the relevancy of your website and traffic from search engines like Google.com.

Real Estate Advertising

As a top Real Estate Website Design Company, Global Market Exposure has built websites for clients all over the U.S. While every area is different one thing is the same, Real Estate is profitable only when people can find you. That is why we find it so important to combine Search Engine Optimization, Facebook Advertising or Google Placement with Real Estate Web Design. The National Association of Realtors has even released statistics stating that 3 out of 4 home buyers drove by or viewed a home that they originally saw online. In today’s competitive real estate market staying up-to-date and current with modern marketing techniques is imperative to success.

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Posted in Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »

Facebook Advertising Costs

Thursday, June 17th, 2010

Facebook Advertising CostsWhen considering any new advertising, the costs are always a primary concern. One of the biggest barriers to entry with Facebook advertising is the inaccessibility of Facebook staff. If your budget is over $25,000/mo Facebook will work with you directly. Click here to contact Facebook through their ad program. If you clicked that link, and selected a budget of <$10000 or 10k-25k you’ll find that Facebook suggests you use the self service ad center. Global Market Exposure specializes in helping clients who would like to receive the benefit of social media marketing on Facebook, without spending $25,000 per month.

Facebook Advertising Costs

From the Facebook Help Documentation

There are costs associated with Facebook Ads. You can estimate the cost as you create your ads. If you’d like to see what we recommend you bid for each click (CPC) or thousand impressions (CPM), just enter your targeting criteria and go through to the last step of ad creation (you won’t have to enter any payment information until the next step, so you can do this without purchasing an ad). The “bid estimator” will show you the range of bids that are currently winning the auction among ads similar to yours.

When you run your ad you will only be charged for the number of clicks you receive (CPC) or the number of impressions of your ad that are displayed (CPM). The amount that you are charged will never exceed your daily budget. There are no additional fees for running Facebook Ads.

Facebook Advertising Costs

Facebook Advertising Strategies

Facebook Advertising Costs

Should you use CPM or CPC. How does click through rate affect per click costs? What kinds of ads are successful? Can I target my ads by age, gender, interest workplace? If those are the kinds of questions you’re asking yourself there are three real options. Spend $100,000 over 90 days and get some help from Facebook, Sign up for the self service ad program and learn by spending your own money, or hire someone who has already spent tens of thousands of dollars on Facebook Advertising to handle it for you.

Facebook Advertising Packages

Global Market Exposure offers full service Facebook marketing packages. Our experienced professionals will create a Facebook page for your business. This critical first step establishes your social presence. A well done Facebook page improves customer engagement and keeps your message in front of your target market, every time they log in. Update your page with videos, blog posts, pictures and other content. This will increase the odds of appearing in front of people who already became a fan on the homepage at login. By staying in front of your customers this way, you’ll increase conversions, referrals, and customer loyalty.

How to start Advertising on Facebook

Call (503) 305-6319 or fill out the contact form on the right of this page to get in touch with a Global Market Exposure professional who can help you leverage Facebook advertising to reach your business objectives.

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Posted in Global Market Exposure | 5 Comments »