This is not your web guy’s hit tracker
Global Stats tracking provides website traffic information in real time. This information allows the use of real world data to continually optimize your campaign performance. By closely monitoring which keyword search phrases produce paying customers we can focus resources on top converting keywords. Here are a few screen shots from one of our website tracking accounts. Please keep in mind that the conversions number only counts online booking and rate requests through contact forms. Phone call tracking stats are found in a separate account.
The “Basics” tab displays general information for daily, weekly, monthly or custom time frame traffic. A visitor is recorded every someone views the website. An action is occurs when a person views additional pages. (i.e. user lands on homepage, clicks to services, clicks to contact, 3 actions). Bounce rate is an important metric which tells us how many visitors click back off the website within the first 10 seconds of their visit.
The visitors graph displays overall traffic trends over the selected time frame.
The “Searches” tab shows how many times a user visited your website after searching a particular keyword. Since conversion tracking is installed, it also shows how many people completed a conversion goal after visiting the website using that particular keyword.
Searches, Engines tab
As you can see this separates your site traffic by search engine. Global Stats real time tracking also has dozens of other useful tabs and ways to sort your web analytics data. Before real time web tracking, business owners said truthfully, “Half of my advertising doesn’t work, I just don’t know which half”. Let us help you get the tools you need to track every visitor on your site from Google search to sales conversion.