Posts Tagged ‘internet marketing’
Wednesday, January 26th, 2011
Lord Kelvin
This is not your web guy’s hit tracker
Global Stats tracking provides website traffic information in real time. This information allows the use of real world data to continually optimize your campaign performance. By closely monitoring which keyword search phrases produce paying customers we can focus resources on top converting keywords. Here are a few screen shots from one of our website tracking accounts. Please keep in mind that the conversions number only counts online booking and rate requests through contact forms. Phone call tracking stats are found in a separate account.
Basics Tab
The “Basics” tab displays general information for daily, weekly, monthly or custom time frame traffic. A visitor is recorded every someone views the website. An action is occurs when a person views additional pages. (i.e. user lands on homepage, clicks to services, clicks to contact, 3 actions). Bounce rate is an important metric which tells us how many visitors click back off the website within the first 10 seconds of their visit.
Visitors Tab
The visitors graph displays overall traffic trends over the selected time frame.
Searches Tab
The “Searches” tab shows how many times a user visited your website after searching a particular keyword. Since conversion tracking is installed, it also shows how many people completed a conversion goal after visiting the website using that particular keyword.
Searches, Engines tab
As you can see this separates your site traffic by search engine. Global Stats real time tracking also has dozens of other useful tabs and ways to sort your web analytics data. Before real time web tracking, business owners said truthfully, “Half of my advertising doesn’t work, I just don’t know which half”. Let us help you get the tools you need to track every visitor on your site from Google search to sales conversion.
Tags: conversion tracking, internet marketing, local online advertising, online advertising roi, real time tracking, roi, websales tracking, website sales tracking, website tracking
Posted in Global Market Exposure, Web Analytics | 2 Comments »
Tuesday, August 31st, 2010
Google Placement refers to your “placement” or ranking in the results of search phrases. There are both organic and inorganic results. Google placement services can be quite confusing to the average person or business owner as the inner workings of the service are complicated. This is where Global Market Exposure comes into the picture, doing the work for you and providing a high return on your advertising ROI. We do the research, selecting the keyword phrases which are best for your market demographics. Google banner placement with search engine partners also called the Google display network is an essential part of building your online business presence .
Search Engine Optimization
The organic version of placement is achieved through Search Engine Optimization. This is separate from Google Placement but is related. A combination of Search Engine Optimization and Google Placement is best, and helps to create a Brand Awareness aka Brand Recognition. It does this by getting your business right in front of potential buyers via search results. Your Google placement and search engine optimization can make or break your online business. So, leave it in the hands of the Google Placement and SEO professionalsd at Global Market Exposure.
Here at Global we pride ourselves on being able to handle all aspects of your online business marketing. This process all begins with sold web design, and the Global Market Exposure team of professionals are the best in the business. Each page is designed from the ground-up with SEO, Google Placement, speed, efficiency and quality aesthetics in mind. All of our sites are Google code compliant as well which serve to aid your Google Placement results. Head to the Global homepage and you can see our services, as well as testimonials that let you know how effective we are at what we do. We cover many niche internet marketing topics, below are listed just a few of them.
Internet Marketing Niches
Tags: advertising, brand awareness, Brand Recognition, google placement, internet advertising, internet marketing, internet niche, placement, roi, search engine optimiztaion, search engine placement, seo, sep, Web Design
Posted in Banner Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Sunday, August 29th, 2010
Banner Advertising
Banner Advertising with custom banner ads is one of the best methods for driving traffic towards your business or service from the most popular websites and search engines on the internet. Almost every successful company uses custom banner ads on places like the Google banner network; similarly custom banner ads are used in Facebook advertising, reaching targeted portions of their 500+ million user database.
Custom Banner Ads
Custom banner ads on the Google banner network also work with Myspace banner advertising. Myspace is not the biggest social network any longer, but you will still want to make use of their 150+ million potential customers. The Yahoo banner network also makes use of custom banner ads in a similar fashion as Google.
All custom banner ads are designed and implemented by our web design and graphic design professionals. Global Market Exposure team members know all the rules for content and dimensions. These custom banner ads are designed with efficiency, speed, aesthetics and demographic targeting in mind, delivering a high return on your advertising ROI (return on investment).
Internet marketing services
Brand recognition / Brand Awareness is what we are driving at here in addition to the initial sales. Creating a lasting impression on existing clients often leads to future sale from the same clients and new one from their family, friends and business associates. In addition to custom banner ads and web design services, Global provides you with premium placement services, helping to get your site in front of your buyers. This includes Search Engine Optimization through proven in-house methods. Also take a look at some the successful internet market niches we operate in below.
Internet Marketing Niches
Tags: banner ads, Banner Advertising, banners, Brand Recognition, branding, facebook, google, internet marketing, myspace, placement, seo, Web Design, yahoo
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | 2 Comments »
Saturday, August 28th, 2010
Banner Ads
Banner Ads are commonly used internet marketing tool. Top companies make use of them, and they are available on all the major search engines and most major informational and commerce websites. Banner ads are often horizontal or vertical rectangular ads containing a either text, graphics or both which entice the buyer towards clicking through to your site which offers your products or services. A well placed ad with quality text and aesthetics can provide you with a high advertising ROI.
Myspace Banner Advertising
Myspace Banner Advertising is part of the Google Banner Network. Myspace Banner advertising, while not as widely used as Facebook Advertising is now, still reaches over 150 million unique users and are targeted to all businesses regardless of size. This means that it can be used for local advertising and national advertising. Global Market Exposure can design your banner ad and upload it, targeting your specific demographics. All of our Myspace banner advertising creations will be cohesive with your business branding, enhancing brand recognition and awareness.
Internet Marketing & Web Design
Global Market Exposure is your one stop internet marketing shop! We handle all of your web promotional needs. It all starts with high-quality, efficient, compliant, fast-loading and good looking websites from our talented web design staff. Then depending on your package and budget (and remember we scale it to meet your needs), we can provide SEO, SEP and a host of other marketing services using our in-house methods which have proven successful time and time again. Some of our successful niche markets are listed below.
Internet Marketing Niches
Tags: banner ads, Banner Advertising, banners, facebook, Global Market Exposure, google, internet marketing, internet niche, myspace, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Thursday, August 26th, 2010
Google Banner Network
The Google banner network is a big part of their search engine results and is covered under the search engine placement services offered with Global Market Exposure. Banners ads are specifically targeted and provide good advertising ROI (return on investment). Google quickly became the largest advertising network in the world. The Google Banner Network is far-reaching and very specifically targets the exact type of people that your or your service is looking to work with.
Google Banner Ads
The Google Banner Ads system is a two-parter. The first and primary one being Google searches itself. This is most often part of search engine placement and search engine optimization campaigns; the goal being to get your page/link/service in front of potential purchasers as quickly as possible, preferably on the first page. The second part of the Google Banner Ads system are the hundreds of thousands of site across the internet which display Google ads. Sizing, content, quality, aesthetics are all things to pay attention to with Google Banner Ads. Fortunately, Global Market Exposure is well-experienced with working with this type of content and advertising, and can save you the time of figuring it all out.
Google Banner Ads are just one of the many services that we perform at Global. We start out services with web design, focuses on ease-of-use, speed, premium placement, search optimization and your Brand Awareness / Brand Recognition. Make use of the full compliment of Global’s internet marketing services. Check out our homepage and the rest of the Global Market Exposure blog where we discuss many of our niche products and services. These include things like Vacation Rental Website Design, Facebook Advertising, Small Business Advertising and Real Estate Web Design.
Tags: banner ads, Banner Advertising, banners, google placement, internet marketing, Search Engine Optimization, search engine placement, seo, sep, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Wednesday, August 25th, 2010
It is a common misconception that local advertising is something that needs to be done offline. Sure newspapers, television commercials, billboards and other forms of local advertising can work for you. But the key to local advertising is online.
Take a look at Google Advertising for example. Through sponsored link management Global Market Exposure can target people in your area whenever they search for your services or products. By Geo-Targeting your Google Placement Campaign we can focus your advertising budget on local buyers who are going out of their way to search for your services.
Facebook Advertising is another great way to target specific demographics. We are able to serve banner advertisements to people based on their interests, group associations and a number of other factors which can help direct your Internet Marketing efforts into a realm of higher ROI.
Lets take a look at a few of the ways that Internet Marketing can benefit your business goals more so than other forms of local advertising. Later we will weigh the pro’s and con’s of advertising online compared to print and television advertising.
- Traffic: Internet Advertising directs people to your website. Whether the user is searching Google for similar services or on Facebook expressing shared interest in your services, Internet Marketing generates traffic to your website. More traffic can lead to more sales, better ROI and increased brand awareness.
- Conversions: The ultimate goal of advertising is to generate more business. Whether the goal of your website is to sell a product, generate leads or provide information, our goal is to direct buyers to your website through proven internet advertising techniques.
- Brand Recognition: By putting yourself in front of people who are interested in your products and services on a regular basis you become an authority in the industry. One happy customer can turn into multiple endorsements which can increase your clientele exponentially. Banner Advertisements help build Brand Recognition by displaying your ads to massive amounts of people on major websites like Yahoo’s Banner Network.
- Brand Loyalty: Having a reliable source of information online in the form of a quality search engine friendly website can be extremely valuable in building brand loyalty. Another great way to build Brand Loyalty is through social media interaction on websites like Facebook and Twitter.
Local Business Advertising
Global Market Exposure’s local advertising specialists will build you a geo-targeted demographic focused local online advertising campaign. The best way to improve advertising ROI is to begin with multiple forms of local online advertising (Facebook, Google, SEO). We can split test your advertising campaign and calculate optimal ROI using advanced tracking and traffic reports.
Tags: facebook, Facebook Advertising, google, google placement, internet advertising, internet marketing, Local Advertising, local marketing, local online advertising, roi
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization | 1 Comment »
Tuesday, August 24th, 2010
Cost of Online Advertising
A chief concern of businesses, particularly small businesses are online advertising costs in regards to advertising ROI (return on investment). Each site which offers the ability to display ads, most often banner ads, have different rules and cost structures to adhere to. Users should thoroughly read the online advertising costs articles and FAQs that most sites have in order to help their clients. The difficulty in regards to the costs of online advertising come with a lot of the bigger companies. These larger websites and search engines can reach a much larger targeted audience, producing a high potential for conversions (purchasing of your service of product). As would be expected, these same sites often charge more than the smaller ones. For instance, Facebook advertising is an increasingly powerful way to reach potential clients with more than 500 million registered users. Facebook doesn’t provide any one-on-one help until you reach around $20,000 or so monthly. This is simply an unrealistic online advertising cost for many small business. Luckily, Global Market Exposure is here to help.
Internet Advertising
Global Market Exposure are internet advertising experts and can help you figure out the best way to manage your online advertising costs. We are successful with a variety of internet market niches, like Taxi Advertising, Realtor Advertising and many more. Perhaps one of the best areas we cover is Small Business Advertising, both locally and nationally. The key here is to adjust your advertising whether it be banners or traditional means of placement to each page or engine your are working with. This is about building your Brand Recognition and increasing sales.
Internet Marketing Services
If you are looking into online advertising costs and can’t figure out a way to budget, get in contact with us. We will make sense of the confusing mess that the costs of online advertising sometime seem to be. Don’t even have a site yet to promote? Let the talented web design team start building your site and getting the foundations of your comprehensive internet marketing campaign built. From there we will move on to your online advertising, including search engine placement and SEO using our proven in-house methods. Just head over to the Global homepage and check out our services and client testimonials.
Tags: facebook, Facebook Advertising, internet advertising, internet marketing, online advertising, search engine, Search Engine Optimization, search engine placement, small business, small business advertising, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Thursday, August 19th, 2010
Whether you are new to the massage therapy industry or are a veteran massage therapist looking to expand your client base, marketing on the Internet the best way to reach people in your area searching for your services. This can be done in many ways. For brevity we will break down the different aspects of a Massage Advertising Campaign into 5 simple steps.
The first step is building a website that is capable of helping you achieve your business goals. If you want a website that performs well on search engines it needs to:
- load fast
- have good content
- comply with w3c validation standards
Global Market Exposure is a Massage Web Design Company that builds websites to these standards. But a website is nothing if it doesn’t look good. While we focus on building websites that perform well on search engines we are also experienced in designing websites that allow for optimal user experience and retain brand recognition. We have multiple Massage Website Templates designed using modern Content Management System Platforms.
Search Engine Placement is one of the fastest ways to get potential clients on your website. It is one of the most effective forms of Massage Advertising but it is not the only method of building traffic to your website. Search Engine Optimization can also be extremely lucrative for Massage Therapists looking to expand online.
Search Engine Optimization (SEO) is the process of improving the ranking of a web site or a web page in search engines via the “natural” or un-paid (“organic”) search results. Massage SEO is the corner stone of all serious Massage Advertising Campaigns.
4. Social Media Marketing
Facebook is the most popular website on the Internet and it is an excellent way to market your massage business. This can be done in a few different ways. The first is the Social Media aspect of Facebook which allows you to interact with potential clients and network with other professionals. To do this you must have a personal or business profile. It is recommended to have a business page if you plan on doing serious Massage Marketing on Facebook. Another way to Advertise your Massage Business on Facebook is through paid banner advertisements. Global Market Exposure custom designs Facebook banner ads and ad text for every Facebook Advertising Campaign at no additional cost.
5. Viral Marketing
Viral Marketing is the act of making something popular through the process of internet sharing, typically through video sharing websites, social networking sites like Facebook and email. Viral videos often contain humorous content and include televised comedy sketches. Viral Video Marketing is one of the best ways to generate traffic to your website. It can be done through a catchy video commercial, motion graphics animation, or reality show skit. Viral Marketing not only works for the Massage Therapy industry but also closely related industries like Chiropractic Medicine, Naturopathic Healers, Acupuncturists, etc.
Every Massage Therapist or Massage Therapy Clinic should seriously consider advertising online. It is one of the most effective forms of advertising in today’s market. Receive reports which allow you to track your Advertising ROI. Global Market Exposure is proud to be one of the webs most dedicated Massage Advertising Companies.
Tags: advertising campaign, internet, internet advertising, internet marketing, marketing campaign, massage advertising, massage advertising campaign, massage marketing, massage website, Web Design, website, website development
Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | 1 Comment »
Saturday, August 14th, 2010
Business Website Performance
Your Businesses’ Website Performance is vital your bottom line. Your website performance is the best estimate of your overall business performance when it comes to on-line clientele. Things like page load times, aesthetics and ease of use are key; as is compliance in code for legitimacy in the eyes of major search engines. Global Market Exposure has a very talented and experienced web design team with strong art backgrounds combined with technical aptitudes. This means that your website performance in regard to aesthetics and code compliance is assured. These sites are part of your business branding and as such, the are clean, eye-catching with quick page load times and a high ease of use. Global web designs are all about capturing leads for your business.
Lead Capture
Lead Generation aka Lead Capture is the primary function of business website design. In the many competitive market niches on the internet (such as Pet Breeding, Real Estate and Transportation Web Design), an efficient, quick, and pleasing to look at web design is a big part of what gets you excellent search engine placement and helps in capturing leads. The more leads captured, the more potential conversions. Conversions are what keep your online business moving forward. It all stars with website performance from quality web design. That’s what Global Market Exposure can do for you.
Internet Marketing Services
Global has staff that is ready to meet all of your internet marketing needs from business branding through web design, to full use of social media including Facebook advertising. All of our tools and methods will be used to get you global market exposure. Your success is what keeps us in business! Check out our home page and get the full scoop on all of Global’s services and be sure to check out our glowing customer testimonials.
Tags: Banner Advertising, business website, Facebook Advertising, graphic design, internet marketing, Search Engine Optimization, search engine placement, small business, Web Design, website, website building
Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Friday, August 13th, 2010
Advertising Return on Investment
Advertising ROI or Return on Investment is a simple principal that not so simple to obtain. Global Market Exposure focuses on your Business Branding primarily through advertising. What we achieve is an excellent advertising return on investment. Advertising ROI is a huge part of your business. You devote time and money towards marketing your business, product or service and with little return it’s hard for any business large or small to survive. Global has shown time and time again that their advertising return on investment is clear benefit of their internet marketing campaigns. Just look at the positive testimonials!
Online Advertising ROI
Business that are online have some different methods for advertising than brick and mortar businesses. Online Advertising ROI and creating Business Branding Awareness are what we do at GME. Obviously when expanding your business or service to the internet you expect online advertising ROI to perform as well as regular advertising ROI does. We feel confident that this what you will get with services offered by Global.
Global Services
Global Market Exposure is you one-stop internet marketing campaign specialist. Our web design staff provides you clean, efficient a good-looking site that showcases your business or product/s as a first step. When move on to all avenues of promotion, based on your needs and the package which you select. These services can include: SEO (Search Engine Optimization), SEP (Search Engine Placement) Facebook Advertising, Facebook Banners, social bookmarking and many different in-house promotional methods which give you an effective Online Advertising ROI. So if a good advertising return on investment and a full compliment of web promotional and advertising services is what you are looking for, get in contact with us today. Check out our Global Market Exposure homepage featuring examples sites, services and testimonials from satisfied customers; or perhaps check out our BBB rating.
Tags: Banner Advertising, Facebook Advertising, Global Market Exposure, internet marketing, Search Engine Optimization, search engine placement, Web Design
Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
