Posts Tagged ‘google placement’
Wednesday, June 8th, 2011
Google +1 Button
Testing for the Google +1 functionality has been going on since March. Since the first of June 1, due to popular demand, the new +1 feature is available in code form to be added to your sites own code. This will allow for Google +1 button clicking on individual pages that you are currently viewing. Previously the Google +1 button was only found on the search engine results page. This functionality is sure to have an impact on your site and the organic ranking of it’s content. To what extent the impact will be felt is not known yet. Some people believe that Social Metrics and Google +1 functionality will eventually surpass the weighting of links and “back-links” to individual pages.
Google +1 Code
The Google +1 Button lends credence to this Social Metric theory as this will enhance the social results you get when performing searches. You may have noticed that when you search for terms now, you will often get a short social section near the bottom (sometimes the top) of your first page of results. This area is filled with content that your “network” has shared or posted; on their own pages, or through Twitter, Tumblr or related Social Networks. It will now also include pages that people in your “network” have given the +1 to. If it’s relevant to people in your social and business circle, chances are that it will be relevant to you as well.
This is currently available only for English searches on google.com but will be expanding. The code for on-page display itself is very simple and provided by Google Webmaster Tools. There are already several plug-ins for WordPress and various content management systems that will implement this functionality on-post and on-page. Some of the most recent social experiments from Google haven’t done so well, but this one has a good chance to succeed as it works much like the like button on Facebook. It probably best to adopt earlier to get that Google +1 count rolling now.
The Google +1 “Buzz”
Seo.com wonders if this will be another social failure from google:
With such failures as Orkut and Buzz, Google has been relentlessly trying to get into the social space–and this +1 thing, may be their opportunity. While Google has a wide reach of users because of its products (e.g., Gmail, Google Analytics, etc.), Google has not been good at connecting users like Facebook does. For instance, when I signed up for Google Buzz, I only found 50+ Buzz friends to follow. Many believe that the new +1 feature will be more visible because it’s existence right on the SERP.
PrimaryPosition believe it will give “balance” to the Google algorithms:
By giving users a vote on pages – it essentially starts to move to balance out the guesswork by the algorithm. For example, if users keep picking the first few sites that rank but they get less likes than other sites – it makes sense for Google to shake up the mix a bit.
Ultimately, adoption of the Google +1 function will be up to the users. With the buttons appearing directly on SERP pages, we believe it has a good chance of being utilized. The addition of on-page functionality also means that your site will get a boost based on quality design and content, which is what the good companies and bloggers are striving for anyways. This may help put the emphasis back on quality, original writing and artistic representation and away from the robots and gimmicks associated with gaining back-links and the like.
Tags: google, google placement, google search results, search engine marketing, Search Engine Optimization, search engine placement, seo
Posted in Global Market Exposure, Search Engine Optimization | No Comments »
Saturday, September 25th, 2010
Niche Industry Web Design
We understand that not every business falls into a the category of a major industry. We have many clients who in a niche industry and thus need a website designed to suit their needs and the needs of their clients.
Niche Industry Marketing
If you are a business owner and don’t fall into major industry categories you might have an advantage online. The internet is saturated with competition. If your business has a relatively low amount of competition online we can help you dominate your competitors. The smaller the niche, the faster our Search Engine Optimization will work for you. Our Niche Industry Websites are built using search engine optimization techniques which will allow for it to perform well on major search engines like Google. Once we build your new Niche Industry Website we recommend advertising it on the first page of Google with Premium Placement. This is an instant boost that will generate traffic to your website. Whenever people search for your services you will appear on the first page. It is an immediate return on your investment. If you are a serious business owner and are invested in the long term success of your business, Search Engine Optimization is a must for your website. Other opportunities to market your website online include Facebook Advertising, which allows you to connect with people on a personal level and once connected you can serve ads to your fans for free through wall post marketing. Contact us today for more information about Facebook Marketing for your Niche Industry Website.
Niche Industries
Some of the niche industries that we build websites for are:
- Antiques
- Art Galleries
- Vacation Rentals
- Realtors
- Limo Service
- Taxi Companies
- Home Stagers / Interior Designers
- Doctors / Dentists
- Spices
- Seat Covers
- Pet Food
- Breeders
- Massage Therapists
- Chiropractors
- Retail Shops
- Cafes / Diners
- E-Commerce
Tags: facebook, Facebook Advertising, facebook advertising costs, facebook marketing, google, google placement, niche industry, niche industry web design, niche industry website, Search Engine Optimization, seo
Posted in Premium Placement, Search Engine Optimization, Web Design | No Comments »
Sunday, September 5th, 2010
As Google is by far the most popular search engine on the internet, and important way to begin Search Engine Friendly Website design it to keep Google Compliance in mind. Building a Google compliant website is a balance of optimization, and design using the most ethical web standards and practices. Website code must be HTML/xHTML and use no so-called “black hat” practices in order to be Google compliant and thus be a search engine friendly website.
Search Engine Friendly Websites
Search engine friendly website design begins with quality code and aesthetics which load efficiently and quickly. Often one of the best ways to achieve this is by using search engine friendly CMS (Content Management Systems) such as Joomla, Drupal or the very popular WordPress. Our talented web design team often makes use of search engine friendly CMS, it allows them to quickly build sites for all the top internet niches, like pet breeding, real estate web design and many others. This also allows the client to upload content through an easy to understand interface depending on the package or level of service you choose.
Search engine optimization is a great companion to Google placement services, and we practice SEO web design with every site we work with. Global Market Exposure builds its business by building your business and brand recognition, and it begins with optimized web design practices. Check our service and client testimonials on the Global Market Exposure homepage and some of the selected articles listed below.
Tags: Global Market Exposure, google, google complaint, google compliance, google placement, Search Engine Optimization, search engine placement, seo, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | 1 Comment »
Thursday, September 2nd, 2010
Search Engine Optimization
Search Engine Optimization is the organic pursuit of search results with the world best search engines. The process involves a combination of factors which contribute to how highly your site ranks on specific search terms. These can be short phrases of two words or much longer 
multiple word phraes (long-tail key phrases). Search Engine Optimization is different than search engine placement like Google placement, but just as complex.
CMS or Content Management Systems are easy ways to manage your websites and all of the content you need to place within them. There are many content management systems on the market and most of the best ones are free and open-source. Not all of these are Search engine optimization friendly CMS, so it pays to do a little research before choosing one for your online business usage.
SEO Friendly CMS
Search Engine Optimization Friendly CMS are very simply, CMS setups which are easily readable by search engines and thus able to be search engine optimized. Good search results do not solely rely on keywords but a myriad of factors. Global Market Exposure are your internet marketing and web design experts. We work with search engine optimization friendly CMS such as WordPress, which provides quality website performance.
At Global we pride ourselves on performing ethical SEO with a combinati0n of quality web design, often with search engine optimization friendly CMS, premium placement services, banner advertising and all manner of positive internet marketing techniques for all of the major internet market niches, including: Interior Design Websites, Real Estate Website Design and Small Business Websites. What we have discussed today are just a few of the services and niches that we provide and cover, check out the many other blog posts and rest of the home page for more information.
Additional Global Market Exposure Services:
Tags: cms, content management system, Facebook Advertising, Global Market Exposure, google placement, Local Advertising, Search Engine Optimization, search engine placement, seo, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Tuesday, August 31st, 2010
Google Placement refers to your “placement” or ranking in the results of search phrases. There are both organic and inorganic results. Google placement services can be quite confusing to the average person or business owner as the inner workings of the service are complicated. This is where Global Market Exposure comes into the picture, doing the work for you and providing a high return on your advertising ROI. We do the research, selecting the keyword phrases which are best for your market demographics. Google banner placement with search engine partners also called the Google display network is an essential part of building your online business presence .
Search Engine Optimization
The organic version of placement is achieved through Search Engine Optimization. This is separate from Google Placement but is related. A combination of Search Engine Optimization and Google Placement is best, and helps to create a Brand Awareness aka Brand Recognition. It does this by getting your business right in front of potential buyers via search results. Your Google placement and search engine optimization can make or break your online business. So, leave it in the hands of the Google Placement and SEO professionalsd at Global Market Exposure.
Here at Global we pride ourselves on being able to handle all aspects of your online business marketing. This process all begins with sold web design, and the Global Market Exposure team of professionals are the best in the business. Each page is designed from the ground-up with SEO, Google Placement, speed, efficiency and quality aesthetics in mind. All of our sites are Google code compliant as well which serve to aid your Google Placement results. Head to the Global homepage and you can see our services, as well as testimonials that let you know how effective we are at what we do. We cover many niche internet marketing topics, below are listed just a few of them.
Internet Marketing Niches
Tags: advertising, brand awareness, Brand Recognition, google placement, internet advertising, internet marketing, internet niche, placement, roi, search engine optimiztaion, search engine placement, seo, sep, Web Design
Posted in Banner Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Thursday, August 26th, 2010
Google Banner Network
The Google banner network is a big part of their search engine results and is covered under the search engine placement services offered with Global Market Exposure. Banners ads are specifically targeted and provide good advertising ROI (return on investment). Google quickly became the largest advertising network in the world. The Google Banner Network is far-reaching and very specifically targets the exact type of people that your or your service is looking to work with.
Google Banner Ads
The Google Banner Ads system is a two-parter. The first and primary one being Google searches itself. This is most often part of search engine placement and search engine optimization campaigns; the goal being to get your page/link/service in front of potential purchasers as quickly as possible, preferably on the first page. The second part of the Google Banner Ads system are the hundreds of thousands of site across the internet which display Google ads. Sizing, content, quality, aesthetics are all things to pay attention to with Google Banner Ads. Fortunately, Global Market Exposure is well-experienced with working with this type of content and advertising, and can save you the time of figuring it all out.
Google Banner Ads are just one of the many services that we perform at Global. We start out services with web design, focuses on ease-of-use, speed, premium placement, search optimization and your Brand Awareness / Brand Recognition. Make use of the full compliment of Global’s internet marketing services. Check out our homepage and the rest of the Global Market Exposure blog where we discuss many of our niche products and services. These include things like Vacation Rental Website Design, Facebook Advertising, Small Business Advertising and Real Estate Web Design.
Tags: banner ads, Banner Advertising, banners, google placement, internet marketing, Search Engine Optimization, search engine placement, seo, sep, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Wednesday, August 25th, 2010
It is a common misconception that local advertising is something that needs to be done offline. Sure newspapers, television commercials, billboards and other forms of local advertising can work for you. But the key to local advertising is online.
Take a look at Google Advertising for example. Through sponsored link management Global Market Exposure can target people in your area whenever they search for your services or products. By Geo-Targeting your Google Placement Campaign we can focus your advertising budget on local buyers who are going out of their way to search for your services.
Facebook Advertising is another great way to target specific demographics. We are able to serve banner advertisements to people based on their interests, group associations and a number of other factors which can help direct your Internet Marketing efforts into a realm of higher ROI.
Lets take a look at a few of the ways that Internet Marketing can benefit your business goals more so than other forms of local advertising. Later we will weigh the pro’s and con’s of advertising online compared to print and television advertising.
- Traffic: Internet Advertising directs people to your website. Whether the user is searching Google for similar services or on Facebook expressing shared interest in your services, Internet Marketing generates traffic to your website. More traffic can lead to more sales, better ROI and increased brand awareness.
- Conversions: The ultimate goal of advertising is to generate more business. Whether the goal of your website is to sell a product, generate leads or provide information, our goal is to direct buyers to your website through proven internet advertising techniques.
- Brand Recognition: By putting yourself in front of people who are interested in your products and services on a regular basis you become an authority in the industry. One happy customer can turn into multiple endorsements which can increase your clientele exponentially. Banner Advertisements help build Brand Recognition by displaying your ads to massive amounts of people on major websites like Yahoo’s Banner Network.
- Brand Loyalty: Having a reliable source of information online in the form of a quality search engine friendly website can be extremely valuable in building brand loyalty. Another great way to build Brand Loyalty is through social media interaction on websites like Facebook and Twitter.
Local Business Advertising
Global Market Exposure’s local advertising specialists will build you a geo-targeted demographic focused local online advertising campaign. The best way to improve advertising ROI is to begin with multiple forms of local online advertising (Facebook, Google, SEO). We can split test your advertising campaign and calculate optimal ROI using advanced tracking and traffic reports.
Tags: facebook, Facebook Advertising, google, google placement, internet advertising, internet marketing, Local Advertising, local marketing, local online advertising, roi
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization | 1 Comment »
Wednesday, August 4th, 2010
Real Estate Websites
Global Market Exposure real estate website design services are unique to other real estate website design services for a number of reasons. First and foremost all of our websites are built using Google compliant code and Search Engine Optimized content management systems that allow us to design your new real estate website to perform well on search engines. In Real Estate Website Design it is important to think of the user and how easily they can navigate the website. Many times Real Estate Websites are cluttered and full of information about the area, schools, sight seeing, etc. We have found that by limiting the users choices we are able to satisfy the needs of the user as well as generating a higher amount of leads.
Real Estate Web Design
Our Real Estate Website Designs include a top level navigation bar which allows for the user to easily find what they are looking for whether it be your featured listings, home search, mortgage calculator, area stats or your blog we make sure that it is easy to navigate. Furthermore our custom homepage allows for you to feature your top listings side by side with your most recent listings combined with Search Engine Optimized content which increases the relevancy of your website and traffic from search engines like Google.com.
Real Estate Advertising
As a top Real Estate Website Design Company, Global Market Exposure has built websites for clients all over the U.S. While every area is different one thing is the same, Real Estate is profitable only when people can find you. That is why we find it so important to combine Search Engine Optimization, Facebook Advertising or Google Placement with Real Estate Web Design. The National Association of Realtors has even released statistics stating that 3 out of 4 home buyers drove by or viewed a home that they originally saw online. In today’s competitive real estate market staying up-to-date and current with modern marketing techniques is imperative to success.
Tags: Facebook Advertising, Global Market Exposure, google placement, internet marketing, real estate, real estate advertising, real estate marketing, real estate web design, real estate website, real estate website design, roi
Posted in Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Monday, August 2nd, 2010
Small Business Advertising Investment
As a small business it is imperative to generate new customers and retain existing customers. There are a lot of different ways to do this including internet marketing for generating new clients and business branding for building brand recognition and retaining customers. With Global Market Exposure internet advertising for small businesses you are able to choose from multiple geo-targeted internet marketing and advertising strategies to maximize your return on investment. We scale everything to your budget and offer a number of services which compliment each other such as Premium Search Engine Placement, Facebook Advertising, Web Design, and Search Engine Optimization.
Effective Advertising
Don’t waste your money on newspaper advertising or expensive directory listings that just shuffle you around at random. Experience superior market penetration by targeting your demographic via Search Engine Placement or Facebook Advertising. Also with Search Engine Optimization we can target local search terms to appear in the organic results on major search engines like Google.
Advertising for Small Businesses
As a small business your advertising budget might not be as big as your larger competitors. That is why it is even more important for you to maximize return on investment and target your specific demographics.
Google Maps
Global Market Exposure provides Local Map Placement and Local Business Results Placement. It is possible to appear next to the map when potential customers are searching for a service in the local area. It is a critical part of staying competitive in your market. Just simply submitting your business to Google maps rarely earns a spot on the first page especially for competitive search phrases. With Global Market Exposure’s SEO 3.0 services and Local Map Placement, your business information is networked to respected sites like MerchantCircle.com, Dex.com, Yelp.com, Kudzu.com, and many others, which aids in increasing relevancy which in tern can assist in increasing your rankings on Google map results as well as organic search results.
Geo-Targeted Advertising
If you have ever tried managing your own online advertising campaign you know that it is very time consuming and difficult to manage effectively. You need to focus on your business, let us focus on your advertising campaign. One common mistake in local businesses advertising online is the lack of geo-targeting. With Facebook Advertising and Google Placement we are able to capitalize on advanced geo-targeting techniques which allow us to serve ads to buyers in your local market.
Tags: advertising, advertising for small businesses, banner ads, Facebook Advertising, google maps placement, google placement, internet marketing, small business, small business advertising
Posted in Global Market Exposure | No Comments »
Monday, July 5th, 2010
What is Search Engine Placement
One can easily agree that search engine placement involves obtaining, for your website, a place or ranking on a SERP or search engine results page. There are two primary ways of placing your website in front of buyers who are searching a high traffic keyword. Sponsored Placement and Organic Placement.
Just paying the search engine for the privilege of having your site appear when someone searches your target keyword is the fastest and easiest way of obtaining search engine placement. Whether you pay per click or have a company manage your placement, sponsored search engine placement is the only way to guarantee that you’ll be in front of your buyers. With Global Market Exposure’s 24/7 placement your website shows up every time a buyer performs one of the top analyzed search phrases for your market. Contact us for more information
Organic search engine placement is achieved through a process called search engine optimization or SEO. Unlike sponsored placement, with SEO there is no way to guarantee that your site will appear on the first page. For a brief overview of “what is seo?” check out 22 pages of basic SEO info from Google here. The several search engines use different formulas to score websites and thus a given website will perform differently on each search engine. Google is always the primary target since it controls over seventy percent of search traffic, but if you can show up on Yahoo why not? Organic SEO is a game where the rules are not clearly spelled out and constantly change with or without notice. That’s why it’s important to work with an experienced professional search engine optimization company.
The Global Market Exposure team has helped hundreds of clients find new customers, by placing their site on the major search engines. As a small business owner who is a professional in a field other than search engine marketing, trying to advertise with Google Adwords is like going to court without a lawyer. The major search engines are multi-billion dollar corporations who care very little about your return on investment. Engage Global Market Exposure as your search engine placement advocate and put our team to work for you today.
Tags: google placement, google placement companies, google placement company, google search engine placement, search engine placement, sep
Posted in Global Market Exposure | No Comments »
Google Compliant Website
