One can easily agree that search engine placement involves obtaining, for your website, a place or ranking on a SERP or search engine results page. There are two primary ways of placing your website in front of buyers who are searching a high traffic keyword. Sponsored Placement and Organic Placement.
Just paying the search engine for the privilege of having your site appear when someone searches your target keyword is the fastest and easiest way of obtaining search engine placement. Whether you pay per click or have a company manage your placement, sponsored search engine placement is the only way to guarantee that you’ll be in front of your buyers. With Global Market Exposure’s 24/7 placement your website shows up every time a buyer performs one of the top analyzed search phrases for your market. Contact us for more information
Organic search engine placement is achieved through a process called search engine optimization or SEO. Unlike sponsored placement, with SEO there is no way to guarantee that your site will appear on the first page. For a brief overview of “what is seo?” check out 22 pages of basic SEO info from Google here. The several search engines use different formulas to score websites and thus a given website will perform differently on each search engine. Google is always the primary target since it controls over seventy percent of search traffic, but if you can show up on Yahoo why not? Organic SEO is a game where the rules are not clearly spelled out and constantly change with or without notice. That’s why it’s important to work with an experienced professional search engine optimization company.
The Global Market Exposure team has helped hundreds of clients find new customers, by placing their site on the major search engines. As a small business owner who is a professional in a field other than search engine marketing, trying to advertise with Google Adwords is like going to court without a lawyer. The major search engines are multi-billion dollar corporations who care very little about your return on investment. Engage Global Market Exposure as your search engine placement advocate and put our team to work for you today.