Posts Tagged ‘Facebook Advertising’
Tuesday, April 19th, 2011
If you’re familiar with search engine optimization, you know that one way links from authority websites have been the most important SEO factor for a number of years. As Facebook’s market penetration continues to grow, search engines are learning to look to it for cues about what’s popular. Some of what we pointed to in a post SEO Benefits of Social Media Marketing has been confirmed by the team at SEOMoz. In a recent post Rand Fishkin provides empirical evidence pointing to search engine ranking benefits from Facebook user activity which includes links to your website, particularly shares.
Facebook+Twitter’s Influence on Google Search Rankings
Facebook Share Action
When a user posts a link to your site on his wall, your site receives SEO benefit. While some users may post your link on their Facebook profile on their own, a share widget can make this much more likely. The major search engines seems to have an easier time counting the number of links from FB profiles than counting “likes”. Additionally, the researchers at SEOMoz were surprised to see less benefit springing from Twitter links than was previously anticipated. A Facebook share widgets, like the one at the top right of this page(which you should go ahead and use right now… I’ll wait…), create an easy way to quickly sign in, and post a link to this page,
Get Social
Whether your plan is to post links yourself on profile and business pages or to put share buttons on your website and browbeat visitors into using them, getting social is key. What’s the hands down easiest way to get Facebook shares? Post ‘em yourself! A little shameless self promotion never hurt anyone. When looking to build your fan base, you’ll want to build a custom Facebook business page, and run display banner ads. Once you’ve obtained a few hundred, or a few thousand fans, you’ll have an audience of people who are already interested in what you sell. Special offers and incentives delivered as a trusted to your existing clientele friend through Facebook have extremely high conversion rates. Businesses who are capitalizing on these opportunities are seeing both direct and indirect benefits.
Tags: Facebook Advertising, facebook banners, facebook marketing, facebook seo, social media marketing
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising | No Comments »
Saturday, September 25th, 2010
Niche Industry Web Design
We understand that not every business falls into a the category of a major industry. We have many clients who in a niche industry and thus need a website designed to suit their needs and the needs of their clients.
Niche Industry Marketing
If you are a business owner and don’t fall into major industry categories you might have an advantage online. The internet is saturated with competition. If your business has a relatively low amount of competition online we can help you dominate your competitors. The smaller the niche, the faster our Search Engine Optimization will work for you. Our Niche Industry Websites are built using search engine optimization techniques which will allow for it to perform well on major search engines like Google. Once we build your new Niche Industry Website we recommend advertising it on the first page of Google with Premium Placement. This is an instant boost that will generate traffic to your website. Whenever people search for your services you will appear on the first page. It is an immediate return on your investment. If you are a serious business owner and are invested in the long term success of your business, Search Engine Optimization is a must for your website. Other opportunities to market your website online include Facebook Advertising, which allows you to connect with people on a personal level and once connected you can serve ads to your fans for free through wall post marketing. Contact us today for more information about Facebook Marketing for your Niche Industry Website.
Niche Industries
Some of the niche industries that we build websites for are:
- Antiques
- Art Galleries
- Vacation Rentals
- Realtors
- Limo Service
- Taxi Companies
- Home Stagers / Interior Designers
- Doctors / Dentists
- Spices
- Seat Covers
- Pet Food
- Breeders
- Massage Therapists
- Chiropractors
- Retail Shops
- Cafes / Diners
- E-Commerce
Tags: facebook, Facebook Advertising, facebook advertising costs, facebook marketing, google, google placement, niche industry, niche industry web design, niche industry website, Search Engine Optimization, seo
Posted in Premium Placement, Search Engine Optimization, Web Design | No Comments »
Thursday, September 2nd, 2010
Search Engine Optimization
Search Engine Optimization is the organic pursuit of search results with the world best search engines. The process involves a combination of factors which contribute to how highly your site ranks on specific search terms. These can be short phrases of two words or much longer 
multiple word phraes (long-tail key phrases). Search Engine Optimization is different than search engine placement like Google placement, but just as complex.
CMS or Content Management Systems are easy ways to manage your websites and all of the content you need to place within them. There are many content management systems on the market and most of the best ones are free and open-source. Not all of these are Search engine optimization friendly CMS, so it pays to do a little research before choosing one for your online business usage.
SEO Friendly CMS
Search Engine Optimization Friendly CMS are very simply, CMS setups which are easily readable by search engines and thus able to be search engine optimized. Good search results do not solely rely on keywords but a myriad of factors. Global Market Exposure are your internet marketing and web design experts. We work with search engine optimization friendly CMS such as WordPress, which provides quality website performance.
At Global we pride ourselves on performing ethical SEO with a combinati0n of quality web design, often with search engine optimization friendly CMS, premium placement services, banner advertising and all manner of positive internet marketing techniques for all of the major internet market niches, including: Interior Design Websites, Real Estate Website Design and Small Business Websites. What we have discussed today are just a few of the services and niches that we provide and cover, check out the many other blog posts and rest of the home page for more information.
Additional Global Market Exposure Services:
Tags: cms, content management system, Facebook Advertising, Global Market Exposure, google placement, Local Advertising, Search Engine Optimization, search engine placement, seo, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Wednesday, September 1st, 2010
Search Engine Optimization
By now, almost everyone has heard of Search Engine Optimization, or SEO. There are good ways (Google Compliant) to implement Search Engine 
Optimization and there are bad ways. Global Market Exposure prides itself on using the most ethical and compliant methods available to achieve results and returns on your business and advertising ROI. As Wikipedia describes it, Search Engine Optimization (SEO) is “the process of improving the visibility of a web site or a web page in search engine via the ‘natural’ or un-paid (‘organic’ or ‘algorithmic’ search results“. These methods are often difficult to understand and more-so to implement on a high-level. This is a nice addition to Google Placement services.
SEO Websites
Search Engine Optimized Websites are essential to your website performance. Research needs to be done to target specific phrases and phrasing which will target your business or service demographics and more specifically, what they are searching for. For instance, many small business make the mistake of targeting people searching for their business name. While it is possible that previous clients and possibly their friends might be searching for “Fred’s Bank”, it is more likely they will be looking or “local banks” or “(City Name) credit union”. This is an important distinction as then your type of business i.e. Banking becomes associated with your business name in the search results, thus improving Brand Recognition and Awareness.
Web Design
Search Engine Optimization is much more than key word targeting however. While specific algorithms of the search engines are unknown, we know that quality web design is a huge part of organic search engine success. The Global Market Exposure web team are experienced and professional and know how to design or provide web templates which are ready for search engine optimization success. Whether you are looking for Interior Design website builds or you need to do some Realtor Advertising pages, we have got your covered. Call about our Web Design and Search Engine Optimization packages. Also check out some of our additional service below.
Additional Global Market Exposure Services:
Tags: Brand Recognition, Facebook Advertising, oregon, oregon web design, portland, portland web design, Search Engine Optimization, search engine placement, seo, SEO web design, sep, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Wednesday, August 25th, 2010
It is a common misconception that local advertising is something that needs to be done offline. Sure newspapers, television commercials, billboards and other forms of local advertising can work for you. But the key to local advertising is online.
Take a look at Google Advertising for example. Through sponsored link management Global Market Exposure can target people in your area whenever they search for your services or products. By Geo-Targeting your Google Placement Campaign we can focus your advertising budget on local buyers who are going out of their way to search for your services.
Facebook Advertising is another great way to target specific demographics. We are able to serve banner advertisements to people based on their interests, group associations and a number of other factors which can help direct your Internet Marketing efforts into a realm of higher ROI.
Lets take a look at a few of the ways that Internet Marketing can benefit your business goals more so than other forms of local advertising. Later we will weigh the pro’s and con’s of advertising online compared to print and television advertising.
- Traffic: Internet Advertising directs people to your website. Whether the user is searching Google for similar services or on Facebook expressing shared interest in your services, Internet Marketing generates traffic to your website. More traffic can lead to more sales, better ROI and increased brand awareness.
- Conversions: The ultimate goal of advertising is to generate more business. Whether the goal of your website is to sell a product, generate leads or provide information, our goal is to direct buyers to your website through proven internet advertising techniques.
- Brand Recognition: By putting yourself in front of people who are interested in your products and services on a regular basis you become an authority in the industry. One happy customer can turn into multiple endorsements which can increase your clientele exponentially. Banner Advertisements help build Brand Recognition by displaying your ads to massive amounts of people on major websites like Yahoo’s Banner Network.
- Brand Loyalty: Having a reliable source of information online in the form of a quality search engine friendly website can be extremely valuable in building brand loyalty. Another great way to build Brand Loyalty is through social media interaction on websites like Facebook and Twitter.
Local Business Advertising
Global Market Exposure’s local advertising specialists will build you a geo-targeted demographic focused local online advertising campaign. The best way to improve advertising ROI is to begin with multiple forms of local online advertising (Facebook, Google, SEO). We can split test your advertising campaign and calculate optimal ROI using advanced tracking and traffic reports.
Tags: facebook, Facebook Advertising, google, google placement, internet advertising, internet marketing, Local Advertising, local marketing, local online advertising, roi
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization | 1 Comment »
Tuesday, August 24th, 2010
Cost of Online Advertising
A chief concern of businesses, particularly small businesses are online advertising costs in regards to advertising ROI (return on investment). Each site which offers the ability to display ads, most often banner ads, have different rules and cost structures to adhere to. Users should thoroughly read the online advertising costs articles and FAQs that most sites have in order to help their clients. The difficulty in regards to the costs of online advertising come with a lot of the bigger companies. These larger websites and search engines can reach a much larger targeted audience, producing a high potential for conversions (purchasing of your service of product). As would be expected, these same sites often charge more than the smaller ones. For instance, Facebook advertising is an increasingly powerful way to reach potential clients with more than 500 million registered users. Facebook doesn’t provide any one-on-one help until you reach around $20,000 or so monthly. This is simply an unrealistic online advertising cost for many small business. Luckily, Global Market Exposure is here to help.
Internet Advertising
Global Market Exposure are internet advertising experts and can help you figure out the best way to manage your online advertising costs. We are successful with a variety of internet market niches, like Taxi Advertising, Realtor Advertising and many more. Perhaps one of the best areas we cover is Small Business Advertising, both locally and nationally. The key here is to adjust your advertising whether it be banners or traditional means of placement to each page or engine your are working with. This is about building your Brand Recognition and increasing sales.
Internet Marketing Services
If you are looking into online advertising costs and can’t figure out a way to budget, get in contact with us. We will make sense of the confusing mess that the costs of online advertising sometime seem to be. Don’t even have a site yet to promote? Let the talented web design team start building your site and getting the foundations of your comprehensive internet marketing campaign built. From there we will move on to your online advertising, including search engine placement and SEO using our proven in-house methods. Just head over to the Global homepage and check out our services and client testimonials.
Tags: facebook, Facebook Advertising, internet advertising, internet marketing, online advertising, search engine, Search Engine Optimization, search engine placement, small business, small business advertising, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Friday, August 20th, 2010
CMS
Web Content Management has been around for quite awhile. WCM is specifically the management of intranet systems and HTML content on a website or websites. Content Management Systems or CMS manage a multitude of content made available across multiple websites or singular complex or collaborative sites.
Content Management Systems
CMS setups can handle all sorts of file-types. The system is designed to handle creation, distribution, management and publishing of content for the web, this includes: documents, audio, video, graphics and pictures as well as standard text data and web design. Content Management Systems allow a user or multiple users to frequently store and display these data-types while providing the ability to control, publish and revise all content as needed. Most major businesses today make use of content management systems on their websites for both blogging purposes and business needs. There are three major content management system frameworks in use currently.
Top Content Management Systems
Joomla! – This CMS officially came into existence on Sept. 1st 2005. Joomla! enables users to build web sites and applications. It’s ease-of-use and the ability to extend it’s base functions make Joomla! a popular content management system. Joomla! is also open source and available to everyone for free. Some of the companies that use Joomla! are MTV, Citibank and IHOP
WordPress – WordPress is the most popular content management system and blogging software currently used today. It’s widget and theme systems are easy to use and do not require PHP or HTML code editing to use. In fact, templates and themes can be switched on the fly with out effecting page or post content with this user-friendly content management system. WordPress has been around since 2003 in one form or another and currently is in 3.0 release as of June 2010. WordPress is also open source and is used by businesses and personalities such as: Kobe Bryant, Katy Perry, Boston University, Mozilla Labs and many more. We often use this for templates, like Small Business Template design.
Drupal – Another open source content management which makes use of PHP is Drupal. It has been around since 2001 but has grown exponentially in the last few years. Much like widgets or plug-ins with other content management systems, Drupal uses modules. The base install comes with core modules and user-created modules both free and commercial extend Drupal’s capabilities further. Critiques have included backwards compatibility and learning curve which the developers have striven to correct in recent releases. Some major sites using Drupal are: New York Observer, Popular Science, AOL Corporate and Portland State University.
Global Market Exposure makes the most use of WordPress currently. Our talented web design team says that each one of these content management system packages have their benefits and drawbacks. We can work with whatever package you prefer when designing your website. No matter which you choose, Global will help to spread your business branding and internet presence through various tools and methods, including search engine placement and search engine optimization, along with many advertising strategies including Facebook advertising.
Tags: cms, content management, content management system, content management systems, drupal, facebook, Facebook Advertising, joomla, Web Design, web development, web management, wordpress
Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Saturday, August 14th, 2010
Business Website Performance
Your Businesses’ Website Performance is vital your bottom line. Your website performance is the best estimate of your overall business performance when it comes to on-line clientele. Things like page load times, aesthetics and ease of use are key; as is compliance in code for legitimacy in the eyes of major search engines. Global Market Exposure has a very talented and experienced web design team with strong art backgrounds combined with technical aptitudes. This means that your website performance in regard to aesthetics and code compliance is assured. These sites are part of your business branding and as such, the are clean, eye-catching with quick page load times and a high ease of use. Global web designs are all about capturing leads for your business.
Lead Capture
Lead Generation aka Lead Capture is the primary function of business website design. In the many competitive market niches on the internet (such as Pet Breeding, Real Estate and Transportation Web Design), an efficient, quick, and pleasing to look at web design is a big part of what gets you excellent search engine placement and helps in capturing leads. The more leads captured, the more potential conversions. Conversions are what keep your online business moving forward. It all stars with website performance from quality web design. That’s what Global Market Exposure can do for you.
Internet Marketing Services
Global has staff that is ready to meet all of your internet marketing needs from business branding through web design, to full use of social media including Facebook advertising. All of our tools and methods will be used to get you global market exposure. Your success is what keeps us in business! Check out our home page and get the full scoop on all of Global’s services and be sure to check out our glowing customer testimonials.
Tags: Banner Advertising, business website, Facebook Advertising, graphic design, internet marketing, Search Engine Optimization, search engine placement, small business, Web Design, website, website building
Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Friday, August 13th, 2010
Advertising Return on Investment
Advertising ROI or Return on Investment is a simple principal that not so simple to obtain. Global Market Exposure focuses on your Business Branding primarily through advertising. What we achieve is an excellent advertising return on investment. Advertising ROI is a huge part of your business. You devote time and money towards marketing your business, product or service and with little return it’s hard for any business large or small to survive. Global has shown time and time again that their advertising return on investment is clear benefit of their internet marketing campaigns. Just look at the positive testimonials!
Online Advertising ROI
Business that are online have some different methods for advertising than brick and mortar businesses. Online Advertising ROI and creating Business Branding Awareness are what we do at GME. Obviously when expanding your business or service to the internet you expect online advertising ROI to perform as well as regular advertising ROI does. We feel confident that this what you will get with services offered by Global.
Global Services
Global Market Exposure is you one-stop internet marketing campaign specialist. Our web design staff provides you clean, efficient a good-looking site that showcases your business or product/s as a first step. When move on to all avenues of promotion, based on your needs and the package which you select. These services can include: SEO (Search Engine Optimization), SEP (Search Engine Placement) Facebook Advertising, Facebook Banners, social bookmarking and many different in-house promotional methods which give you an effective Online Advertising ROI. So if a good advertising return on investment and a full compliment of web promotional and advertising services is what you are looking for, get in contact with us today. Check out our Global Market Exposure homepage featuring examples sites, services and testimonials from satisfied customers; or perhaps check out our BBB rating.
Tags: Banner Advertising, Facebook Advertising, Global Market Exposure, internet marketing, Search Engine Optimization, search engine placement, Web Design
Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Tuesday, August 10th, 2010
The main purpose of marketing campaigns through Global Market Exposure is the building of your Business Branding via a positively created Brand Recognition and Brand Awareness.
Business Branding
Business Branding are all the things that make a product, service or corresponding company identifiable to the public and potential clientele. This includes logos, symbols, name and related terms to the business itself. All of these things together are what create your business branding and contribute to your brand awareness.
Brand Recognition
Brand awareness or brand recognition is the perception of your company based on the above factors and the public’s reaction to them. This means brand recognition via advertising and word of mouth. What do people remember about you, your business, your product or service? The main function of advertising, and for our purposes internet marketing is to create a positive brand awareness.
Increase Brand Awareness
To create a comprehensive online business branding, Global Market Exposure uses a full compliment of internet marketing services from the ground-floor up. This means from the web design foundation of your business all the way through full search engine placement (SEP) and search engine optimization services (SEO). We thoroughly research your market and design and implement the best strategy for your business or service. Depending on your package, which is scaled to meet your budget, we will implement many forms of social marketing to enhance your brand recognition. This can include Facebook fan pages and Facebook Banner Advertising which will have a great impact on your brand awareness.
Global works to build on overall business branding strategy creating brand recognition through various methods. Web Design is done for speed and brand awareness, placement and banners too are geared towards awareness all enhancing your brand recognition; making sure that your business branding has a positive reputation which can only serve to increase your businesses clientele.
Tags: business branding, Facebook Advertising, facebook banners, internet marketing, Search Engine Optimization, search engine placement, Web Design
Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
