CTR or click through rate is an important metric we use to measure the effectiveness of an ad. Click through rate is defined as the percentage derived from dividing the number of times a user clicks on an ad (clicks) by the number of users who view the ad (impressions). Click through rates vary widely depending upon the venue. Google, Bing and Yahoo ads search engine text ads attract many more clicks per user who views the ads than banner ads.
CTR Click Through Rate Google, Yahoo, Bing
Google Click Through Rate
A high click through rate tells the advertiser that his ad is relevant and useful to the users who are seeing it. By earning an above average click through rate, you prove that your ad is relevant. This provides several benefits including lower cost per acquisition, higher average position (aka ad rank), and more traffic. The system wide average for Google CTR is just over 1.5%. Our Google Advertising professionals will craft your ad to earn the highest possible relevancy score. We often achieve click through rates over 10% for our clients. The screen shot to the left shows a CTR we earned for a real estate client.
CTR Click Through Rate Social Media Sites
Facebook Click Through Rate
Banner advertising is fundamentally different than search marketing. When a user see’s your Bing or Yahoo ad, they are actively searching for information related to your products or services. With display advertising they are surfing a news site, talking with friends through social media, or doing other things which are usually not related to your business. Because the user’s intent is usually something other than interacting with your advertising, banner ads produce much lower click through rates than search ads. CTR is still important. As with search ads, banner advertisers will enjoy reduced prices and more traffic if they achieve higher click through rates.
Win at search at social media marketing
Whether you want to help customers find you on Google or put your business out there on Facebook, contact Global Market Exposure today. Our expert team will help you build a winning campaign on Google, Yahoo, Bing, Facebook, or other top performing websites. Are high per click costs and low click through rates frustrating your efforts? Our experts average 4 times higher than the system wide averages on all major self serve advertising platforms. Why spend hours or days learning online advertising when our team can deliver your message to your target market effectively right now? Contact Global Market Exposure today.