Posts Tagged ‘Banner Advertising’

CTR | Click Through Rate

Monday, October 4th, 2010

CTR or click through rate is an important metric we use to measure the effectiveness of an ad. Click through rate is defined as the percentage derived from dividing the number of times a user clicks on an ad (clicks) by the number of users who view the ad (impressions). Click through rates vary widely depending upon the venue. Google, Bing and Yahoo ads search engine text ads attract many more clicks per user who views the ads than banner ads.

[contact-form 11 "CTR-Form"]

CTR Click Through Rate Google, Yahoo, Bing

Google Click Through Rate

ctr click through rateA high click through rate tells the advertiser that his ad is relevant and useful to the users who are seeing it. By earning an above average click through rate, you prove that your ad is relevant. This provides several benefits including lower cost per acquisition, higher average position (aka ad rank), and more traffic. The system wide average for Google CTR is just over 1.5%. Our Google Advertising professionals will craft your ad to earn the highest possible relevancy score. We often achieve click through rates over 10% for our clients. The screen shot to the left shows a CTR we earned for a real estate client.

CTR Click Through Rate Social Media Sites

Facebook Click Through Rate

fb ad click through rate facebook adsBanner advertising is fundamentally different than search marketing. When a user see’s your Bing or Yahoo ad, they are actively searching for information related to your products or services. With display advertising they are surfing a news site, talking with friends through social media, or doing other things which are usually not related to your business. Because the user’s intent is usually something other than interacting with your advertising, banner ads produce much lower click through rates than search ads. CTR is still important. As with search ads, banner advertisers will enjoy reduced prices and more traffic if they achieve higher click through rates.

Win at search at social media marketing

Whether you want to help customers find you on Google or put your business out there on Facebook, contact Global Market Exposure today. Our expert team will help you build a winning campaign on Google, Yahoo, Bing, Facebook, or other top performing websites. Are high per click costs and low click through rates frustrating your efforts? Our experts average 4 times higher than the system wide averages on all major self serve advertising platforms. Why spend hours or days learning online advertising when our team can deliver your message to your target market effectively right now? Contact Global Market Exposure today.

Google Compliant Website

Friday, September 3rd, 2010

small business advertising

Compliant Code Website

Have a compliant code website is one of the first steps towards Google compliance.  A search engine optimized compliant website means that your web design is built while following all of the W3C (World Wide Web Consortium) code standards.  This means that all of the HTML/xHTML, php and any other web code meets modern day practices and standards.  W3C compliant code websites are more efficient, use the latest and most optimized code and removing old deprecated code to meet all of the new standards.  Web design from the Global Market Exposure team always has compliance in mind as the first step towards Google Compliance.

Google Compliance

Google Compliance rules are part of the algorithm that Google uses when calculating your rankings on various search terms as well as determining the validity of your website.  Compliant code web design is part of Google Compliance, the rest can be accomplished through some common sense.  While Google does not specifically list out what their rules are for compliance, Global Market Exposure has developed consistent and proven web design, placement and optimization methods which continue to provide a high ROI for our customers.

Google Compliant Web Design

We practice W3C and Google Compliant Web Design with each and ever site we work with, by using in-house methods and the highest ethical practices when it comes to things like SEO and SEP, the same goes for our Facebook Advertising and Myspace Banner ad creation.  You will be happy with the services you receive from Global, period.  We are simply the best at what we do.  Have a look below at some of the various internet niche markets where we continue to be successful on a national scale.

Internet Marketing Niches

Custom Banner Ads

Sunday, August 29th, 2010

facebook advertising costsBanner Advertising

Banner Advertising with custom banner ads is one of the best methods for driving traffic towards your business or service from the most popular websites and search engines on the internet.  Almost every successful company uses custom banner ads on places like the Google banner network; similarly custom banner ads are used in Facebook advertising, reaching targeted portions of their 500+ million user database.

Custom Banner Ads

Custom banner ads on the Google banner network also work with Myspace banner advertising.  Myspace is not the biggest social network any longer, but you will still want to make use of their 150+ million potential customers.  The Yahoo banner network also makes use of custom banner ads in a similar fashion as Google.

All custom banner ads are designed and implemented by our web design and graphic design professionals.  Global Market Exposure team members know all the rules for content and dimensions.  These custom banner ads are designed with efficiency, speed, aesthetics and demographic targeting in mind, delivering a high return on your advertising ROI (return on investment).

Internet marketing services

Brand recognition / Brand Awareness is what we are driving at here in addition to the initial sales.  Creating a lasting impression on existing clients often leads to future sale from the same clients and new one from their family, friends and business associates.  In addition to custom banner ads and web design services, Global provides you with premium placement services, helping to get your site in front of your buyers.  This includes Search Engine Optimization through proven in-house methods.  Also take a look at some the successful internet market niches we operate in below.

Internet Marketing Niches

Myspace Banner Advertising

Saturday, August 28th, 2010

Myspace Banner AdvertisingBanner Ads

Banner Ads are commonly used internet marketing tool.  Top companies make use of them, and they are available on all the major search engines and most major informational and commerce websites.  Banner ads are often horizontal or vertical rectangular ads containing a either text, graphics or both which entice the buyer towards clicking through to your site which offers your products or services.  A well placed ad with quality text and aesthetics can provide you with a high advertising ROI.

Myspace Banner Advertising

Myspace Banner Advertising is part of the Google Banner Network.  Myspace Banner advertising, while not as widely used as Facebook Advertising is now, still reaches over 150 million unique users and are targeted to all businesses regardless of size.  This means that it can be used for local advertising and national advertising.  Global Market Exposure can design your banner ad and upload it, targeting your specific demographics.  All of our Myspace banner advertising creations will be cohesive with your business branding, enhancing brand recognition and awareness.

Internet Marketing & Web Design

Global Market Exposure is your one stop internet marketing shop!  We handle all of your web promotional needs.  It all starts with high-quality, efficient, compliant, fast-loading and good looking websites from our talented web design staff.  Then depending on your package and budget (and remember we scale it to meet your needs), we can provide SEO, SEP and a host of other marketing services using our in-house methods which have proven successful time and time again.  Some of our successful niche markets are listed below.

Internet Marketing Niches

Google Banner Network

Thursday, August 26th, 2010

Google Banner AdsGoogle Banner Network

The Google banner network is a big part of their search engine results and is covered under the search engine placement services offered with Global Market Exposure.  Banners ads are specifically targeted and provide good advertising ROI (return on investment).  Google quickly became the largest advertising network in the world.  The Google Banner Network is far-reaching and very specifically targets the exact type of people that your or your service is looking to work with.

Google Banner Ads

The Google Banner Ads system is a two-parter.  The first and primary one being Google searches itself.  This is most often part of search engine placement and search engine optimization campaigns; the goal being to get your page/link/service in front of potential purchasers as quickly as possible, preferably on the first page.  The second part of the Google Banner Ads system are the hundreds of thousands of site across the internet which display Google ads.  Sizing, content, quality, aesthetics are all things to pay attention to with Google Banner Ads.  Fortunately, Global Market Exposure is well-experienced with working with this type of content and advertising, and can save you the time of figuring it all out.

Web Design

Google Banner Ads are just one of the many services that we perform at Global.  We start out services with web design, focuses on ease-of-use, speed, premium placement, search optimization and your Brand Awareness / Brand Recognition.  Make use of the full compliment of Global’s internet marketing services.  Check out our homepage and the rest of the Global Market Exposure blog where we discuss many of our niche products and services.  These include things like Vacation Rental Website Design, Facebook Advertising, Small Business Advertising and Real Estate Web Design.

Website Performance

Saturday, August 14th, 2010

Website PerformanceBusiness Website Performance

Your Businesses’ Website Performance is vital your bottom line.  Your website performance is the best estimate of your overall business performance when it comes to on-line clientele.  Things like page load times, aesthetics and ease of use are key; as is compliance in code for legitimacy in the eyes of major search engines.  Global Market Exposure has a very talented and experienced web design team with strong art backgrounds combined with technical aptitudes.  This means that your website performance in regard to aesthetics and code compliance is assured.  These sites are part of your business branding and as such, the are clean, eye-catching with quick page load times and a high ease of use.  Global web designs are all about capturing leads for your business.

Lead Capture

Lead Generation aka Lead Capture is the primary function of business website design.  In the many competitive market niches on the internet (such as Pet Breeding, Real Estate and Transportation Web Design), an efficient, quick, and pleasing to look at web design is a big part of what gets you excellent search engine placement and helps in capturing leads.  The more leads captured, the more potential conversions.  Conversions are what keep your online business moving forward.  It all stars with website performance from quality web design.  That’s what Global Market Exposure can do for you.

Internet Marketing Services

Global has staff that is ready to meet all of your internet marketing needs from business branding through web design, to full use of social media including Facebook advertising.  All of our tools and methods will be used to get you global market exposure.  Your success is what keeps us in business!  Check out our home page and get the full scoop on all of Global’s services and be sure to check out our glowing customer testimonials.

Advertising ROI

Friday, August 13th, 2010

Advertising Return on InvestmentAdvertising Return on Investment

Advertising ROI or Return on Investment is a simple principal that not so simple to obtain.  Global Market Exposure focuses on your Business Branding primarily through advertising.  What we achieve is an excellent advertising return on investment.  Advertising ROI is a huge part of your business.  You devote time and money towards marketing your business, product or service and with little return it’s hard for any business large or small to survive.  Global has shown time and time again that their advertising return on investment is clear benefit of their internet marketing campaigns.  Just look at the positive testimonials!

Online Advertising ROI

Business that are online have some different methods for advertising than brick and mortar businesses.  Online Advertising ROI and creating Business Branding Awareness are what we do at GME.  Obviously when expanding your business or service to the internet you expect online advertising ROI to perform as well as regular advertising ROI does.  We feel confident that this what you will get with services offered by Global.

Global Services

Global Market Exposure is you one-stop internet marketing campaign specialist.  Our web design staff provides you clean, efficient a good-looking site that showcases your business or product/s as a first step.  When move on to all avenues of promotion, based on your needs and the package which you select.  These services can include: SEO (Search Engine Optimization), SEP (Search Engine Placement) Facebook Advertising, Facebook Banners, social bookmarking and many different in-house promotional methods which give you an effective Online Advertising ROI.  So if a good advertising return on investment and a full compliment of web promotional and advertising services is what you are looking for, get in contact with us today.  Check out our Global Market Exposure homepage featuring examples sites, services and testimonials from satisfied customers; or perhaps check out our BBB rating.

Yahoo Banner Network

Thursday, August 12th, 2010

Yahoo Banner Ads

Yahoo Banner Network

Yahoo is one of the most popular search engines on the net.  Yahoo Banner Ads are an effective way of reaching a high amount of potential customers. The Yahoo Banner Network enables your ad to be viewed by a large amount of users providing you and your business with a high potential business advertising ROI.

Banner Advertising

Banner advertising is designed to be seen by the max amount of people on search engines.  The same is true of banners through Yahoo Banner Network.  Ads appear at the top or sides of relevant/related searches.  Regardless of which of these positions your yahoo banner advertising takes, it is guaranteed that people will see on the first page result of the selected search term.  Global can help you use Yahoo banner advertising through the Yahoo banner network to maximum effect.  Our web team will design your banner for free.  That’s right, free banner ad design through Global with your placement package.

Global Market Exposure Services

Placement with the Yahoo Banner Network is just one of the many services that we offer at Global Market Exposure.  We can be as big or as small a part of your internet marketing campaign as you need or desire.  Whether you need individual services like search engine optimization, or you want a full package from web design all the way through search engine placement and  all manner of promotional services in-between, Global will work with you to scale our services and packages to meet your budget.  So, remember that Yahoo Banner Network and banner advertising are just a small part of a full-scale campaign.  Global is your internet marketing specialist, we look forward to working with you!

Yahoo Banners

Thursday, August 5th, 2010

Banner Advertising

Banner Advertising is a long-used internet marketing tool.  The reason this promotional method has stood the test of time is that it is a simple and effective way to reach a large amount of potential clients via sites that they visit on a regular basis.  This in turn can lead to a very high return on your investment on banner advertising services.  Global Market Exposure features banner advertising amongst their full arsenal of internet marketing weaponry which includes web design.  One of the most widely used search engines provides a great opportunity to make use of this marketing method.  Yahoo banners are some of the most effective tools on the internet.

Yahoo Banners

Yahoo! is still one of the most popular search engines on the web today.  This makes Yahoo Banner advertising a very useful marketing tool with a good potential return on investment.  Yahoo Banners will be put directly in front of future buyers  Placement is only a part of getting those buyers to your site though.  Yahoo banners need to be well-designed, pleasing to-look at, and feature optimized and targeted text that will entice your future clients into heading to your site.  This is what we at Global Market Exposure do so well; through extensive research and in-house optimization methods we ensure that your Yahoo Banners are optimized for speed, quality and content.  These Yahoo banners from Global will load quickly, look good, with properly use proportions and web-safe color, and have the most proper text compiled through research in order to get you those customers.  You can’t make sales without a customer seeing your product.  We know that, that’s why you can head to the Global Market Exposure homepage and see testimonials, our BBB rating and examples of our product, services and some of the many sites, Yahoo Banners and ads we have already done for our satisfied customers.  Check some examples of potential Yahoo Banners below.

Yahoo Banners

Facebook Advertising and Marketing

Tuesday, July 27th, 2010
  • Niche Market Penetration: Compete in niche markets or create your own on the most visited website on the Internet.
  • Superior Demographic Targeting: Penetrate your target market better than ever before.
  • Lack of Competition: Unlike other major internet marketing tactics Facebook Advertising has not yet become saturated with advertisers. Capitalize on the unique opportunity now.

facebook advertising costs

Facebook Advertising

Facebook.com reached over 400 million users worldwide recently. What was once a few college kids sharing pictures with each other, has turned into the single most popular website on the Internet. According to Nielsen, Facebook has attracted a unique audience of about 116 million domestic users as of Jan. 2010. One of the most alluring aspect of Facebook Advertising is the ability to serve ads to people based on a number factors which define their demographic.


facebook advertising


facebook advertising costsFacebook Marketing

The amount of Facebook users continues to grow exponentially every day. According to Alexa, Facebook is now the number one searched term across all search engines. Alexa Internet, Inc. is a California based subsidiary company of Amazon.com that is known for its toolbar and website. Once installed, the toolbar collects data on browsing behavior which is transmitted to the website where it is stored and analyzed and is the basis for the company’s web traffic reporting. In the last twelve months Facebook has added over one-hundred million active users. With over 35% of the US population spending seven hours per month on Facebook, the market depth is unquestionable.

Facebook Market Depth

Since Facebook recently Passed Google as the #1 most visited site in the US, advertising for your business on Facebook is no longer an uncertain experiment in internet advertising. American’s spend millions of hours every month on Facebook . Facebook has over 400 million users logging on every month. No matter what your target audience is, Facebook makes it easy for people who are interested in your product/services find you, become a fan, and potentially become a customer.

Facebook Advertising Costs

facebook advertising costWhen considering any new advertising, the costs are always a primary concern. One of the biggest barriers to entry with Facebook advertising is the inaccessibility of Facebook staff. If your budget is over $25,000/mo Facebook will work with you directly. Click here to contact Facebook through their ad program. If you clicked that link, and selected a budget of <$10000 or 10k-25k you’ll find that Facebook suggests you use the self service ad center. Global Market Exposure specializes in helping clients who would like to receive the benefit of social media marketing on Facebook, without spending $25,000 per month.