A SERP or Search Engine results page is what a user sees after they perform a keyword search using a search engine. Whether it’s Google, Yahoo, Bing, Ask.com, or CNN.com, the user will generally see about 10 links which are the natural or organic listings, and often up to 10 ads or sponsored links.
While natural and sponsored links are the most common, some search engines like Google, Bing and others are incorporating maps, shopping, news results, image, video, social links and other content depending on the search term in question. Want to see Google and Bing search results side by side? Check out this site http://www.bing-vs-google.com
Search Engine Results Page
Here are a couple of keyword searches that display maps results, news results, shopping results, etc.