Facebook.com’s audience continues to grow exponentially every day. According to Alexa, Facebook is now the number one searched term across all search engines. Alexa Internet, Inc. is a California based subsidiary company of Amazon.com that is known for its toolbar and website. Once installed, the toolbar collects data on browsing behavior which is transmitted to the website where it is stored and analyzed and is the basis for the company’s web traffic reporting. In the last twelve months Facebook has added over one-hundred million active users. With over 35% of the US population spending seven hours per month on Facebook, the market depth is unquestionable.
Display advertising on Facebook offers advanced demographic targeting which maximizes your potential return on investment. Since many users post almost every detail of their every day life onto their profile, targeting users based on interest is easier than ever. Facebook ads can be delivered based on location, age, gender, education level, interests, college attended, relationship status, and language. Additionally advertisers can target their ads to appear in front of people who are already connected to their business on Facebook. An example of this can be seen below.
Facebook Advertising gets your company placed in front of people who are already interested in products or services like yours. Below are some examples of possible variations of images and text. By alternating ad text and image we are able to use only the advertisements that perform well. Notice how some of the ads below contain images of horses while others contain barns. Global Market Exposure utilizes these alternate banners to optimize your Facebook ad campaign.