When considering any new advertising, the costs are always a primary concern. One of the biggest barriers to entry with Facebook advertising is the inaccessibility of Facebook staff. If your budget is over $25,000/mo Facebook will work with you directly. Click here to contact Facebook through their ad program. If you clicked that link, and selected a budget of <$10000 or 10k-25k you’ll find that Facebook suggests you use the self service ad center. Global Market Exposure specializes in helping clients who would like to receive the benefit of social media marketing on Facebook, without spending $25,000 per month.
Facebook Advertising Costs
From the Facebook Help Documentation
There are costs associated with Facebook Ads. You can estimate the cost as you create your ads. If you’d like to see what we recommend you bid for each click (CPC) or thousand impressions (CPM), just enter your targeting criteria and go through to the last step of ad creation (you won’t have to enter any payment information until the next step, so you can do this without purchasing an ad). The “bid estimator” will show you the range of bids that are currently winning the auction among ads similar to yours.
When you run your ad you will only be charged for the number of clicks you receive (CPC) or the number of impressions of your ad that are displayed (CPM). The amount that you are charged will never exceed your daily budget. There are no additional fees for running Facebook Ads.
Facebook Advertising Strategies
Should you use CPM or CPC. How does click through rate affect per click costs? What kinds of ads are successful? Can I target my ads by age, gender, interest workplace? If those are the kinds of questions you’re asking yourself there are three real options. Spend $100,000 over 90 days and get some help from Facebook, Sign up for the self service ad program and learn by spending your own money, or hire someone who has already spent tens of thousands of dollars on Facebook Advertising to handle it for you.
Facebook Advertising Packages
Global Market Exposure offers full service Facebook marketing packages. Our experienced professionals will create a Facebook page for your business. This critical first step establishes your social presence. A well done Facebook page improves customer engagement and keeps your message in front of your target market, every time they log in. Update your page with videos, blog posts, pictures and other content. This will increase the odds of appearing in front of people who already became a fan on the homepage at login. By staying in front of your customers this way, you’ll increase conversions, referrals, and customer loyalty.
Call (503) 305-6319 or fill out the contact form on the right of this page to get in touch with a Global Market Exposure professional who can help you leverage Facebook advertising to reach your business objectives.