Archive for the ‘Web Design’ Category
Monday, April 18th, 2011
When I see a post like this it raises to me an interesting question. Why is Aaron Wall, a search engine marketing professional who has generated literally millions of dollars of revenue for his own and his client’s businesses, pleading the case for SEO to business managers?
The SEO Knowledge Gap
SEO is hard. There’s a lot to it. Modern search engines look for hundreds of key indicators when picking the top search results for competitive keywords. Google is also famously unclear on exactly what those ranking factors might be, though they do provide a very elementary guide and some information support through the Google Webmaster Forum. Difficulty in communicating SEO processes to business owners may be a part of their reluctance to dedicate the necessary resources.
Search Engine Optimization
In many circles utterances regarding “seo” draw strange looks and blank stares. Among many business owners organic SEO is a big part of their success story. But those who’ve been double crossed by organic search engine marketing providers, the search engines themselves, or both, may just feel like giving up.
Vice may be had in abundance without trouble… But before virtue the gods have set toil – Socrates
For a business to full take advantage of search engine optimization, the leadership must decide to make a conscious effort and dedicate the necessary resources to come up first. It is never easy to one up enough of your competitors to make the first page, but through consistent thoughtful effort, it is certainly achievable. There are a lot of technical and marketing requirements to be met. Since every market is different, the only way to find out what the necessary actions are is to become, or work with, a search engine optimization professional, and do the small things every day to build quality content, relevant links, and positive user generated buzz.
Road Map to the First Page
At Global Market Exposure our search engine marketing experts will analyze your market and provide you with a plan to reach the first page for your target keywords. Working with an experienced SEO company will help lay the foundation needed to produce serious traffic from Google. Contact us to receive a free initial report and to get started today.
Posted in Local Advertising, Maps Placement, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Thursday, April 7th, 2011
Global Market Exposure offers premium design services for online banner advertising. Good design, combined with a compelling offer, will vastly improve the click through rate and conversion percentage you see from your banner advertising campaign. As an ad agency which has been working with leading networks, like Google, Yahoo, Facebook, and others for years, we have seen CPM and CPC banner advertising prices skyrocket over time. As more bidders enter the market, cost increases. When operating in a competitive market, banner ad design can make or break your campaign.
Web Banner Ad Agency
There are many factors in play when building an online banner advertising campaign. The vast array of ad targeting options can make your head spin. Should your ads be targeted by website, age, gender, interest, or some other demographic option? Our team of experts will work with you to help you choose the right ad serving options to reach your target audience. Online banners offer many advantages over traditional advertising options like newspaper, magazines, and billboards including, advanced demographic targeting, nearly instant traffic, and in depth performance reporting.
Banner Advertising Campaigns
Rather than spending hours trying to create your banner advertising campaign from scratch, have our team of experts use their years of experience to help you avoid costly mistakes. Since we have helped hundreds of clients build site traffic, lead generation, and e-commerce sales with online banner ads, executing your media buy through Global Market Exposure can save you thousands of dollars. Many of the highest traffic networks and websites actually provide the lowest return on investment. At Global Market Exposure, we believe it is more important to deliver high conversion rates than thousands of visitors who are never going to buy anything.
Banner Advertising Company
Banner Placement
Tags: banner ads, banner advertising company, banner advertising cpm, banner advertising rates, banner advertising service
Posted in Banner Advertising, Brand Recognition, Global Market Exposure, Web Design, ecommerce | 1 Comment »
Wednesday, February 23rd, 2011
WordPress 3.1 Release
The morning of Feb 23rd, 2011 marked the release of WordPress codename revision “Django”. Django is named after the 1920-30s jazz guitarist Django Reinhardt. WordPress has kept a schedule of fairly regular updates and most of them have been maintenance related. As they stated after the 3.0 release, the year following, more of their resources would be spent on community development and improvement. The WordPress 3.1 release signals that they are still implementing new tweaks and features during this time as well. You can see some of the major updates and additions down below.
WordPress continues to lead the way in Content Management Systems. WordPress is the CMS of choice here at Global and we a couldn’t be happier to see the constant improvement and development of this system. We recommend it for both personal and business implementations alike as it has an use of use an flexibility unmatched on the market (no disrespect to other software like Joomla which has many great features of it’s own). WordPress has the ability to be a simple blog for a personal site or run full-fledged e-commerce setups and that’s why it’s our CMS of choice.
WordPress 3.1 Features:
Here are some of the new WordPress features and updates, visit their full WordPress 3.1 page for the long list.
- Internal Linking – click a button for an internal link and it allows you to search for a post or browse a list of existing content and select it for inclusion.
- Admin Bar – contains various links to useful admin screens. By default, the admin bar is displayed when a user is logged in and visiting the site and is not displayed in admin screens for single blog installs. For multisite installs, the admin bar is displayed both when visiting the site and in the admin screens.
- Streamlined Writing Interface – new users of WordPress will find the write screen much less cluttered than before, as more of the options are hidden by default. You can click on Screen Options in the top right to bring them back.
- Post Formats – meta information that can be used by themes to customize presentation of a post. Read more in the article Post Formats.
- Network Admin – move Super Admin menus and related pages out of the regular admin and into a new Network Admin screen.
- List-type Admin Screens – sortable columns for list-type screens and better pagination.
- Exporter/Importer Overhaul – many under the hood changes including adding author information, better handling for taxonomies and terms, and proper support for navigation menus.
- Custom Content Type Improvements – allows developers to generate archive pages, and have better menu and capability controls. Read more in the article Post Types.
- Advanced Queries – allows developers to query multiple taxonomies and custom fields.
- Refreshed Blue Admin Color Scheme – puts the focus more squarely on your content.
Tags: cms, Wordpress 3.1, Wordpress features, Wordpress update
Posted in Content Management Systems, Web Design, Wordpress | 1 Comment »
Saturday, September 25th, 2010
Niche Industry Web Design
We understand that not every business falls into a the category of a major industry. We have many clients who in a niche industry and thus need a website designed to suit their needs and the needs of their clients.
Niche Industry Marketing
If you are a business owner and don’t fall into major industry categories you might have an advantage online. The internet is saturated with competition. If your business has a relatively low amount of competition online we can help you dominate your competitors. The smaller the niche, the faster our Search Engine Optimization will work for you. Our Niche Industry Websites are built using search engine optimization techniques which will allow for it to perform well on major search engines like Google. Once we build your new Niche Industry Website we recommend advertising it on the first page of Google with Premium Placement. This is an instant boost that will generate traffic to your website. Whenever people search for your services you will appear on the first page. It is an immediate return on your investment. If you are a serious business owner and are invested in the long term success of your business, Search Engine Optimization is a must for your website. Other opportunities to market your website online include Facebook Advertising, which allows you to connect with people on a personal level and once connected you can serve ads to your fans for free through wall post marketing. Contact us today for more information about Facebook Marketing for your Niche Industry Website.
Niche Industries
Some of the niche industries that we build websites for are:
- Antiques
- Art Galleries
- Vacation Rentals
- Realtors
- Limo Service
- Taxi Companies
- Home Stagers / Interior Designers
- Doctors / Dentists
- Spices
- Seat Covers
- Pet Food
- Breeders
- Massage Therapists
- Chiropractors
- Retail Shops
- Cafes / Diners
- E-Commerce
Tags: facebook, Facebook Advertising, facebook advertising costs, facebook marketing, google, google placement, niche industry, niche industry web design, niche industry website, Search Engine Optimization, seo
Posted in Premium Placement, Search Engine Optimization, Web Design | No Comments »
Friday, September 24th, 2010
Search Engine Friendly Web Design
Global Market Exposure is your search engine marketing company. We specialize in building websites that are designed for performance on search engines like Google (Search Engine Friendly Web Design). We design our websites to load fast, be user friendly, and turn impressions into conversions. One excellent example of this in action is our latest line of Vacation Rental Websites. They are designed using state of the art Content Management Systems which means you will be able to edit content quickly and easily. We also use proven search engine optimization tools to ensure that your website performs well on search engines.
Vacation Rental Website Features
Our Search Engine Friendly Vacation Rental Websites can include the features listed below:
- Featured Listings
- Online Booking
- Map/Directions
- Specials/Discounts
- Facebook Like Button
- Your Own Blog
- Custom Graphics
- Embedded Video
- Galleries/Slide Shows
- Virtual Tours
Vacation Rental Website Design
Our Featured Listings can include galleries, slide shows, descriptions, lists of amenities, discount codes, and online booking. Our Designers will create custom graphics for your vacation rental website to make it stand out from the crowd. Our Vacation Rental Website Features make your website perform for you. We want your new vacation rental website to book your listings. Your success is our success, that is why we encourage our clients to capitalize on the advertising opportunities that we offer. Once you have your new vacation rental website we recommend building it up with Search Engine Optimization (SEO) and Google Placement. SEO will increase your rankings in organic search results on all major search engines. Placement will put your website on the first page of major search engines in front of renters searching for vacation rentals in your area.
Tags: google, placement, search engine, search engine friendly web design, vacation rental web design, vacation rental website, vacation rental website features
Posted in Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Sunday, September 5th, 2010
As Google is by far the most popular search engine on the internet, and important way to begin Search Engine Friendly Website design it to keep Google Compliance in mind. Building a Google compliant website is a balance of optimization, and design using the most ethical web standards and practices. Website code must be HTML/xHTML and use no so-called “black hat” practices in order to be Google compliant and thus be a search engine friendly website.
Search Engine Friendly Websites
Search engine friendly website design begins with quality code and aesthetics which load efficiently and quickly. Often one of the best ways to achieve this is by using search engine friendly CMS (Content Management Systems) such as Joomla, Drupal or the very popular WordPress. Our talented web design team often makes use of search engine friendly CMS, it allows them to quickly build sites for all the top internet niches, like pet breeding, real estate web design and many others. This also allows the client to upload content through an easy to understand interface depending on the package or level of service you choose.
Search engine optimization is a great companion to Google placement services, and we practice SEO web design with every site we work with. Global Market Exposure builds its business by building your business and brand recognition, and it begins with optimized web design practices. Check our service and client testimonials on the Global Market Exposure homepage and some of the selected articles listed below.
Tags: Global Market Exposure, google, google complaint, google compliance, google placement, Search Engine Optimization, search engine placement, seo, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | 1 Comment »
Saturday, September 4th, 2010
eBusiness Website
eCommerce or Electronic commerce is also known as eBusiness. eBusiness websites exist to buy and sell services or specific products over the internet and other computer networks. This is an extreme growth industry, so companies that know how to properly plan, design and execute ebusiness websites are in demand. eCommerce based website design is one of the many specialties of the Global Market Exposure web design and marketing teams.
eCommerce Website Design
should reflect the quality and competence of your company enhancing your brand recognition. We can promte your company with custom banner ads which spread that recognition and places your company in front of the highest amount of potential customers possible; this provides an excellent advertising ROI. eCommerce Website Design can be geared towards goods and service that are online, like streaming media, 
electronic books and software. Some eCommerice website design are for auction, trading and advertising communities. But perhaps the strongest application and use of eCommerce Website Design is in the online retail service industry, where you directly market individual or groups of products straight to the consumer. This includes Food, flowers, DVDs and Video, Travel booking and even online banking. Almost all brick and mortat retail industries now have use eCommerce Website Design to promote their brand in the on-line world.
Global Market Exposure is you best choice for Portland Web Design services, including eCommerce Website Design. We have found much success in a myriad of internet market niches, including: real estate web design, pet breeder websites, and vacation rentals. Check out some of our many other services and niches in the list below:
Tags: ebusiness, ecommerce, ecommerce web design, ecommerce website, electronic commerce, Global Market Exposure, portland, portland web design, web business, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Friday, September 3rd, 2010
Compliant Code Website
Have a compliant code website is one of the first steps towards Google compliance. A search engine optimized compliant website means that your web design is built while following all of the W3C (World Wide Web Consortium) code standards. This means that all of the HTML/xHTML, php and any other web code meets modern day practices and standards. W3C compliant code websites are more efficient, use the latest and most optimized code and removing old deprecated code to meet all of the new standards. Web design from the Global Market Exposure team always has compliance in mind as the first step towards Google Compliance.
Google Compliance
Google Compliance rules are part of the algorithm that Google uses when calculating your rankings on various search terms as well as determining the validity of your website. Compliant code web design is part of Google Compliance, the rest can be accomplished through some common sense. While Google does not specifically list out what their rules are for compliance, Global Market Exposure has developed consistent and proven web design, placement and optimization methods which continue to provide a high ROI for our customers.
Google Compliant Web Design
We practice W3C and Google Compliant Web Design with each and ever site we work with, by using in-house methods and the highest ethical practices when it comes to things like SEO and SEP, the same goes for our Facebook Advertising and Myspace Banner ad creation. You will be happy with the services you receive from Global, period. We are simply the best at what we do. Have a look below at some of the various internet niche markets where we continue to be successful on a national scale.
Internet Marketing Niches
Tags: banner ads, Banner Advertising, compliant web design, google, google banners, google compliance, Web Design, web practices
Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | 1 Comment »
Thursday, September 2nd, 2010
Search Engine Optimization
Search Engine Optimization is the organic pursuit of search results with the world best search engines. The process involves a combination of factors which contribute to how highly your site ranks on specific search terms. These can be short phrases of two words or much longer 
multiple word phraes (long-tail key phrases). Search Engine Optimization is different than search engine placement like Google placement, but just as complex.
CMS or Content Management Systems are easy ways to manage your websites and all of the content you need to place within them. There are many content management systems on the market and most of the best ones are free and open-source. Not all of these are Search engine optimization friendly CMS, so it pays to do a little research before choosing one for your online business usage.
SEO Friendly CMS
Search Engine Optimization Friendly CMS are very simply, CMS setups which are easily readable by search engines and thus able to be search engine optimized. Good search results do not solely rely on keywords but a myriad of factors. Global Market Exposure are your internet marketing and web design experts. We work with search engine optimization friendly CMS such as WordPress, which provides quality website performance.
At Global we pride ourselves on performing ethical SEO with a combinati0n of quality web design, often with search engine optimization friendly CMS, premium placement services, banner advertising and all manner of positive internet marketing techniques for all of the major internet market niches, including: Interior Design Websites, Real Estate Website Design and Small Business Websites. What we have discussed today are just a few of the services and niches that we provide and cover, check out the many other blog posts and rest of the home page for more information.
Additional Global Market Exposure Services:
Tags: cms, content management system, Facebook Advertising, Global Market Exposure, google placement, Local Advertising, Search Engine Optimization, search engine placement, seo, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Wednesday, September 1st, 2010
Search Engine Optimization
By now, almost everyone has heard of Search Engine Optimization, or SEO. There are good ways (Google Compliant) to implement Search Engine 
Optimization and there are bad ways. Global Market Exposure prides itself on using the most ethical and compliant methods available to achieve results and returns on your business and advertising ROI. As Wikipedia describes it, Search Engine Optimization (SEO) is “the process of improving the visibility of a web site or a web page in search engine via the ‘natural’ or un-paid (‘organic’ or ‘algorithmic’ search results“. These methods are often difficult to understand and more-so to implement on a high-level. This is a nice addition to Google Placement services.
SEO Websites
Search Engine Optimized Websites are essential to your website performance. Research needs to be done to target specific phrases and phrasing which will target your business or service demographics and more specifically, what they are searching for. For instance, many small business make the mistake of targeting people searching for their business name. While it is possible that previous clients and possibly their friends might be searching for “Fred’s Bank”, it is more likely they will be looking or “local banks” or “(City Name) credit union”. This is an important distinction as then your type of business i.e. Banking becomes associated with your business name in the search results, thus improving Brand Recognition and Awareness.
Web Design
Search Engine Optimization is much more than key word targeting however. While specific algorithms of the search engines are unknown, we know that quality web design is a huge part of organic search engine success. The Global Market Exposure web team are experienced and professional and know how to design or provide web templates which are ready for search engine optimization success. Whether you are looking for Interior Design website builds or you need to do some Realtor Advertising pages, we have got your covered. Call about our Web Design and Search Engine Optimization packages. Also check out some of our additional service below.
Additional Global Market Exposure Services:
Tags: Brand Recognition, Facebook Advertising, oregon, oregon web design, portland, portland web design, Search Engine Optimization, search engine placement, seo, SEO web design, sep, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Google Compliant Website
