Archive for the ‘Search Engine Optimization’ Category

Vacation Rental Web Design

Monday, August 30th, 2010

vacation rental website design companyVacation Rental Website Design

Whether you are a vacation rental company or an owner looking to rent out your vacation home, Global Market Exposure has the Vacation Rental Website solution for you. With such features as Online Booking, Slide Shows, Galleries, Featured Properties, Blog, Advanced Tracking and Analytics we are able to build you a Search Engine Optimized Website for your vacation rentals. With advanced tracking you can see where your advertising dollars are best spent, maximizing your Advertising ROI. Choose from vacation rental website templates or have our team of talented web designers design you a new custom vacation rental website.

Set yourself apart from the crowd of vacation rental websites with all the best features in one place. Our industry trained and experienced web designers will build your website to the highest SEO standards. This means that it will be 100% Search Engine Friendly and built using Google compliant code. Also with our dedicated server your website will load faster than ever. Call Today for more information (503) 305-6319

vacation rental web designersVacation Rental Advertising

Looking for a better way to rent out your vacation rental? We are specialists in the Vacation Rental industry and have many vacation rental advertising clients who have seen excellent results from our Web Design, Google Placement, Facebook Advertising and Search Engine Optimization services.

Most of our Vacation Rental Clients find that Google Placement services are very effective for generating traffic to their websites and in tern book more renters.

Facebook Advertising is another great way to increase traffic to your website, and schedule more renters. Facebook Advertising Costs can vary based on your budget.

Contact us via our secure contact form or call us today for more information about purchasing your new Vacation Rental Website


(503) 305-6319


Custom Banner Ads

Sunday, August 29th, 2010

facebook advertising costsBanner Advertising

Banner Advertising with custom banner ads is one of the best methods for driving traffic towards your business or service from the most popular websites and search engines on the internet.  Almost every successful company uses custom banner ads on places like the Google banner network; similarly custom banner ads are used in Facebook advertising, reaching targeted portions of their 500+ million user database.

Custom Banner Ads

Custom banner ads on the Google banner network also work with Myspace banner advertising.  Myspace is not the biggest social network any longer, but you will still want to make use of their 150+ million potential customers.  The Yahoo banner network also makes use of custom banner ads in a similar fashion as Google.

All custom banner ads are designed and implemented by our web design and graphic design professionals.  Global Market Exposure team members know all the rules for content and dimensions.  These custom banner ads are designed with efficiency, speed, aesthetics and demographic targeting in mind, delivering a high return on your advertising ROI (return on investment).

Internet marketing services

Brand recognition / Brand Awareness is what we are driving at here in addition to the initial sales.  Creating a lasting impression on existing clients often leads to future sale from the same clients and new one from their family, friends and business associates.  In addition to custom banner ads and web design services, Global provides you with premium placement services, helping to get your site in front of your buyers.  This includes Search Engine Optimization through proven in-house methods.  Also take a look at some the successful internet market niches we operate in below.

Internet Marketing Niches

Myspace Banner Advertising

Saturday, August 28th, 2010

Myspace Banner AdvertisingBanner Ads

Banner Ads are commonly used internet marketing tool.  Top companies make use of them, and they are available on all the major search engines and most major informational and commerce websites.  Banner ads are often horizontal or vertical rectangular ads containing a either text, graphics or both which entice the buyer towards clicking through to your site which offers your products or services.  A well placed ad with quality text and aesthetics can provide you with a high advertising ROI.

Myspace Banner Advertising

Myspace Banner Advertising is part of the Google Banner Network.  Myspace Banner advertising, while not as widely used as Facebook Advertising is now, still reaches over 150 million unique users and are targeted to all businesses regardless of size.  This means that it can be used for local advertising and national advertising.  Global Market Exposure can design your banner ad and upload it, targeting your specific demographics.  All of our Myspace banner advertising creations will be cohesive with your business branding, enhancing brand recognition and awareness.

Internet Marketing & Web Design

Global Market Exposure is your one stop internet marketing shop!  We handle all of your web promotional needs.  It all starts with high-quality, efficient, compliant, fast-loading and good looking websites from our talented web design staff.  Then depending on your package and budget (and remember we scale it to meet your needs), we can provide SEO, SEP and a host of other marketing services using our in-house methods which have proven successful time and time again.  Some of our successful niche markets are listed below.

Internet Marketing Niches

Party Bus Website Template

Friday, August 27th, 2010

partybus website templateParty Bus Website Template

Global Market Exposure designs state of the art Search Engine Optimized website templates using Google Compliant search engine friendly coding and content management systems. Our Limousine, Town Car, Taxi and Party Bus Website Templates are built using elegant design elements in either white, gray or black color schemes. If you’re looking to capitalize on people looking for party bus service it is a good idea to build a website specific to your area and party bus service. If a template doesn’t meet your goals perhaps a custom party bus website is what you need.

Custom Party Bus Website

Our custom party bus websites are built using the same search engine friendly content management systems which allow you to generate content fast and easily. We design custom graphics for your party bus website that stand out and evoke luxury and elegance.

Buy your new Party Bus Website Template or Custom Party Bus Website today (503) 305-6319

Party Bus Advertising

Once you get your new Party Bus Website Template or Custom Party Bus Website you will need to direct potential buyers to your website. One of the best ways of doing this is with Google Placement. By advertising your website on the first page of Google we are able to put you in front of people searching for your services. When Global Market Exposure places your website on the first page of major search engines within an hour you see an immediate return on investment.

Other websites templates that have been successful are:
Massage Website
Limo Website Design
Taxi Website Template
Interior Design
Breeder Website
Real Estate Website
Small Business Website

Google Banner Network

Thursday, August 26th, 2010

Google Banner AdsGoogle Banner Network

The Google banner network is a big part of their search engine results and is covered under the search engine placement services offered with Global Market Exposure.  Banners ads are specifically targeted and provide good advertising ROI (return on investment).  Google quickly became the largest advertising network in the world.  The Google Banner Network is far-reaching and very specifically targets the exact type of people that your or your service is looking to work with.

Google Banner Ads

The Google Banner Ads system is a two-parter.  The first and primary one being Google searches itself.  This is most often part of search engine placement and search engine optimization campaigns; the goal being to get your page/link/service in front of potential purchasers as quickly as possible, preferably on the first page.  The second part of the Google Banner Ads system are the hundreds of thousands of site across the internet which display Google ads.  Sizing, content, quality, aesthetics are all things to pay attention to with Google Banner Ads.  Fortunately, Global Market Exposure is well-experienced with working with this type of content and advertising, and can save you the time of figuring it all out.

Web Design

Google Banner Ads are just one of the many services that we perform at Global.  We start out services with web design, focuses on ease-of-use, speed, premium placement, search optimization and your Brand Awareness / Brand Recognition.  Make use of the full compliment of Global’s internet marketing services.  Check out our homepage and the rest of the Global Market Exposure blog where we discuss many of our niche products and services.  These include things like Vacation Rental Website Design, Facebook Advertising, Small Business Advertising and Real Estate Web Design.

Local Online Advertising

Wednesday, August 25th, 2010

local online advertisingIt is a common misconception that local advertising is something that needs to be done offline. Sure newspapers, television commercials, billboards and other forms of local advertising can work for you. But the key to local advertising is online.

Take a look at Google Advertising for example. Through sponsored link management Global Market Exposure can target people in your area whenever they search for your services or products. By Geo-Targeting your Google Placement Campaign we can focus your advertising budget on local buyers who are going out of their way to search for your services.

facebook advertisingFacebook Advertising is another great way to target specific demographics. We are able to serve banner advertisements to people based on their interests, group associations and a number of other factors which can help direct your Internet Marketing efforts into a realm of higher ROI.

Lets take a look at a few of the ways that Internet Marketing can benefit your business goals more so than other forms of local advertising. Later we will weigh the pro’s and con’s of advertising online compared to print and television advertising.

  1. Traffic: Internet Advertising directs people to your website. Whether the user is searching Google for similar services or on Facebook expressing shared interest in your services, Internet Marketing generates traffic to your website. More traffic can lead to more sales, better ROI and increased brand awareness.
  2. Conversions: The ultimate goal of advertising is to generate more business. Whether the goal of your website is to sell a product, generate leads or provide information, our goal is to direct buyers to your website through proven internet advertising techniques.
  3. Brand Recognition: By putting yourself in front of people who are interested in your products and services on a regular basis you become an authority in the industry. One happy customer can turn into multiple endorsements which can increase your clientele exponentially. Banner Advertisements help build Brand Recognition by displaying your ads to massive amounts of people on major websites like Yahoo’s Banner Network.
  4. Brand Loyalty: Having a reliable source of information online in the form of a quality search engine friendly website can be extremely valuable in building brand loyalty.  Another great way to build Brand Loyalty is through social media interaction on websites like Facebook and Twitter.

Local Business Advertising

Global Market Exposure’s local advertising specialists will build you a geo-targeted demographic focused local online advertising campaign. The best way to improve advertising ROI is to begin with multiple forms of local online advertising (Facebook, Google, SEO). We can split test your advertising campaign and calculate optimal ROI using advanced tracking and traffic reports.

Online Advertising Costs

Tuesday, August 24th, 2010

Online Advertising CostsCost of Online Advertising

A chief concern of businesses, particularly small businesses are online advertising costs in regards to advertising ROI (return on investment).  Each site which offers the ability to display ads, most often banner ads, have different rules and cost structures to adhere to.  Users should thoroughly read the online advertising costs articles and FAQs that most sites have in order to help their clients.  The difficulty in regards to the costs of online advertising come with a lot of the bigger companies.  These larger websites and search engines can reach a much larger targeted audience, producing a high potential for conversions (purchasing of your service of product).  As would be expected, these same sites often charge more than the smaller ones.  For instance, Facebook advertising is an increasingly powerful way to reach potential clients with more than 500 million registered users.  Facebook doesn’t provide any one-on-one help until you reach around $20,000 or so monthly.  This is simply an unrealistic online advertising cost for many small business.  Luckily, Global Market Exposure is here to help.

Internet Advertising

Global Market Exposure are internet advertising experts and can help you figure out the best way to manage your online advertising costs.  We are successful with a variety of internet market niches, like Taxi Advertising, Realtor Advertising and many more.  Perhaps one of the best areas we cover is Small Business Advertising, both locally and nationally.  The key here is to adjust your advertising whether it be banners or traditional means of placement to each page or engine your are working with.  This is about building your Brand Recognition and increasing sales.

Internet Marketing Services

If you are looking into online advertising costs and can’t figure out a way to budget, get in contact with us.  We will make sense of the confusing mess that the costs of online advertising sometime seem to be.  Don’t even have a site yet to promote?  Let the talented web design team start building your site and getting the foundations of your comprehensive internet marketing campaign built.  From there we will move on to your online advertising, including search engine placement and SEO using our proven in-house methods.  Just head over to the Global homepage and check out our services and client testimonials.

Vacation Rental Website Design

Saturday, August 21st, 2010

Vacation Rental Website

If you own a vacation rental company and are looking to enhance or create your web presence, you need to be aware of some things concerning your vacation rental website.  The main thing that you need to understand is the competitive nature of Vacation Rental Websites.  Vacation Rental websites are very popular searches on all the most-used search engines.  So it becomes very important for you and your business to have a high quality Vacation Rental Website Design.

Vacation Rental Website DesignVacation Rental Website Design

Vacation Rental Web Design is one of the niche web site designs that our web design team covers here at Global Market Exposure.  Our Vacation Rental Websites can be custom designed specifically for you based on your budget and the type of package you select with us.  Each site is designed with aesthetics, efficiency and relevancy in mind.  First, we make you site look good.  A site that is attractive to buyers is one they are more likely to stay on or re-visit.  To go in hand with great visuals, efficiency is a must.  Your website code must be quick to load and have compliant code (xHTML/HTML & Google).  If your site looks good, but is hard to navigate or slow to load, people aren’t going to be interested.

The next important thing is the relevancy of content on your pages, the amount and extent of your services is dependent on the package you choose to go with.  Check out our premium placement and search engine optimization services.  We provide these as separate service or part of larger, more comprehensive internet marketing campaigns.  We also cover many important internet niches like Real Estate Web Design, Animal Breeder Websites and Transportation Web Design.

Vacation Rental Website Template

For those on a tighter budget or clients looking for lead captures we also have vacation rental website templates that are easily and quickly customizable to meet your needs.  Vacation Rental Website Templates provide a certain amount of plug-n-play effectiveness.  The drawbacks are that the site will be similar to others using the same template.  However, with quality extendability and tweaking this similarity will not be apparent to the potential clients.  Again, depending on your package, templates will also allow you to edit and post additional information on your own through the use of a content management system.

Let Global Market Exposure help to establish your Vacation Rental business through high-quality, efficient Vacation Rental Website Design; providing you and your business with extensive brand recognition and a high level of advertising ROI.  Contact us today, and we can get started for you right.

Content Management Systems

Friday, August 20th, 2010

content management systemsCMS

Web Content Management has been around for quite awhile. WCM is specifically the management of intranet systems and HTML content on a website or websites.  Content Management Systems or CMS manage a multitude of content made available across multiple websites or singular complex or collaborative sites.

Content Management Systems

CMS setups can handle all sorts of file-types.  The system is designed to handle creation, distribution, management and publishing of content for the web, this includes: documents, audio, video, graphics and pictures as well as standard text data and web design.  Content Management Systems allow a user or multiple users to frequently store and display these data-types while providing the ability to control, publish and revise all content as needed.  Most major businesses today make use of content management systems on their websites for both blogging purposes and business needs.  There are three major content management system frameworks in use currently.

Top Content Management Systems

Joomla! – This CMS officially came into existence on Sept. 1st 2005.  Joomla! enables users to build web sites and applications.  It’s ease-of-use and the ability to extend it’s base functions make Joomla! a popular content management system.  Joomla! is also open source and available to everyone for free.  Some of the companies that use Joomla! are MTV, Citibank and IHOP

WordPress – WordPress is the most popular content management system and blogging software currently used today.  It’s widget and theme systems are easy to use and do not require PHP or HTML code editing to use.  In fact, templates and themes can be switched on the fly with out effecting page or post content with this user-friendly content management system.  WordPress has been around since 2003 in one form or another and currently is in 3.0 release as of June 2010.  WordPress is also open source and is used by businesses and personalities such as: Kobe Bryant, Katy Perry, Boston University, Mozilla Labs and many more. We often use this for templates, like Small Business Template design.

Drupal – Another open source content management which makes use of PHP is Drupal.  It has been around since 2001 but has grown exponentially in the last few years.  Much like widgets or plug-ins with other content management systems, Drupal uses modules.  The base install comes with core modules and user-created modules both free and commercial extend Drupal’s capabilities further. Critiques have included backwards compatibility and learning curve which the developers have striven to correct in recent releases. Some major sites using Drupal are: New York Observer, Popular Science, AOL Corporate and Portland State University.

Global Market Exposure makes the most use of WordPress currently.  Our talented web design team says that each one of these content management system packages have their benefits and drawbacks.  We can work with whatever package you prefer when designing your website.  No matter which you choose, Global will help to spread your business branding and internet presence through various tools and methods, including search engine placement and search engine optimization, along with many advertising strategies including Facebook advertising.

Massage Advertising Campaigns

Thursday, August 19th, 2010

massage advertisingWhether you are new to the massage therapy industry or are a veteran massage therapist looking to expand your client base, marketing on the Internet the best way to reach people in your area searching for your services. This can be done in many ways. For brevity we will break down the different aspects of a Massage Advertising Campaign into 5 simple steps.

1. Massage Website Design

The first step is building a website that is capable of helping you achieve your business goals. If you want a website that performs well on search engines it needs to:

  1. load fast
  2. have good content
  3. comply with w3c validation standards

Global Market Exposure is a Massage Web Design Company that builds websites to these standards. But a website is nothing if it doesn’t look good. While we focus on building websites that perform well on search engines we are also experienced in designing websites that allow for optimal user experience and retain brand recognition. We have multiple Massage Website Templates designed using modern Content Management System Platforms.

2. Massage Search Placement

Search Engine Placement is one of the fastest ways to get potential clients on your website. It is one of the most effective forms of Massage Advertising but it is not the only method of building traffic to your website. Search Engine Optimization can also be extremely lucrative for Massage Therapists looking to expand online.

3. Massage SEO

Search Engine Optimization (SEO) is the process of improving the ranking of a web site or a web page in search engines via the “natural” or un-paid (“organic”) search results. Massage SEO is the corner stone of all serious Massage Advertising Campaigns.

4. Social Media Marketing

Facebook is the most popular website on the Internet and it is an excellent way to market your massage business. This can be done in a few different ways. The first is the Social Media aspect of Facebook which allows you to interact with potential clients and network with other professionals. To do this you must have a personal or business profile. It is recommended to have a business page if you plan on doing serious Massage Marketing on Facebook. Another way to Advertise your Massage Business on Facebook is through paid banner advertisements. Global Market Exposure custom designs Facebook banner ads and ad text for every Facebook Advertising Campaign at no additional cost.

5. Viral Marketing

Viral Marketing is the act of making something popular through the process of internet sharing, typically through video sharing websites, social networking sites like Facebook and email. Viral videos often contain humorous content and include televised comedy sketches. Viral Video Marketing is one of the best ways to generate traffic to your website. It can be done through a catchy video commercial, motion graphics animation, or reality show skit. Viral Marketing not only works for the Massage Therapy industry but also closely related industries like Chiropractic Medicine, Naturopathic Healers, Acupuncturists, etc.


Every Massage Therapist or Massage Therapy Clinic should seriously consider advertising online. It is one of the most effective forms of advertising in today’s market. Receive reports which allow you to track your Advertising ROI. Global Market Exposure is proud to be one of the webs most dedicated Massage Advertising Companies.