Archive for the ‘Search Engine Optimization’ Category
Wednesday, June 8th, 2011
Google +1 Button
Testing for the Google +1 functionality has been going on since March. Since the first of June 1, due to popular demand, the new +1 feature is available in code form to be added to your sites own code. This will allow for Google +1 button clicking on individual pages that you are currently viewing. Previously the Google +1 button was only found on the search engine results page. This functionality is sure to have an impact on your site and the organic ranking of it’s content. To what extent the impact will be felt is not known yet. Some people believe that Social Metrics and Google +1 functionality will eventually surpass the weighting of links and “back-links” to individual pages.
Google +1 Code
The Google +1 Button lends credence to this Social Metric theory as this will enhance the social results you get when performing searches. You may have noticed that when you search for terms now, you will often get a short social section near the bottom (sometimes the top) of your first page of results. This area is filled with content that your “network” has shared or posted; on their own pages, or through Twitter, Tumblr or related Social Networks. It will now also include pages that people in your “network” have given the +1 to. If it’s relevant to people in your social and business circle, chances are that it will be relevant to you as well.
This is currently available only for English searches on google.com but will be expanding. The code for on-page display itself is very simple and provided by Google Webmaster Tools. There are already several plug-ins for WordPress and various content management systems that will implement this functionality on-post and on-page. Some of the most recent social experiments from Google haven’t done so well, but this one has a good chance to succeed as it works much like the like button on Facebook. It probably best to adopt earlier to get that Google +1 count rolling now.
The Google +1 “Buzz”
Seo.com wonders if this will be another social failure from google:
With such failures as Orkut and Buzz, Google has been relentlessly trying to get into the social space–and this +1 thing, may be their opportunity. While Google has a wide reach of users because of its products (e.g., Gmail, Google Analytics, etc.), Google has not been good at connecting users like Facebook does. For instance, when I signed up for Google Buzz, I only found 50+ Buzz friends to follow. Many believe that the new +1 feature will be more visible because it’s existence right on the SERP.
PrimaryPosition believe it will give “balance” to the Google algorithms:
By giving users a vote on pages – it essentially starts to move to balance out the guesswork by the algorithm. For example, if users keep picking the first few sites that rank but they get less likes than other sites – it makes sense for Google to shake up the mix a bit.
Ultimately, adoption of the Google +1 function will be up to the users. With the buttons appearing directly on SERP pages, we believe it has a good chance of being utilized. The addition of on-page functionality also means that your site will get a boost based on quality design and content, which is what the good companies and bloggers are striving for anyways. This may help put the emphasis back on quality, original writing and artistic representation and away from the robots and gimmicks associated with gaining back-links and the like.
Tags: google, google placement, google search results, search engine marketing, Search Engine Optimization, search engine placement, seo
Posted in Global Market Exposure, Search Engine Optimization | No Comments »
Monday, April 18th, 2011
When I see a post like this it raises to me an interesting question. Why is Aaron Wall, a search engine marketing professional who has generated literally millions of dollars of revenue for his own and his client’s businesses, pleading the case for SEO to business managers?
The SEO Knowledge Gap
SEO is hard. There’s a lot to it. Modern search engines look for hundreds of key indicators when picking the top search results for competitive keywords. Google is also famously unclear on exactly what those ranking factors might be, though they do provide a very elementary guide and some information support through the Google Webmaster Forum. Difficulty in communicating SEO processes to business owners may be a part of their reluctance to dedicate the necessary resources.
Search Engine Optimization
In many circles utterances regarding “seo” draw strange looks and blank stares. Among many business owners organic SEO is a big part of their success story. But those who’ve been double crossed by organic search engine marketing providers, the search engines themselves, or both, may just feel like giving up.
Vice may be had in abundance without trouble… But before virtue the gods have set toil – Socrates
For a business to full take advantage of search engine optimization, the leadership must decide to make a conscious effort and dedicate the necessary resources to come up first. It is never easy to one up enough of your competitors to make the first page, but through consistent thoughtful effort, it is certainly achievable. There are a lot of technical and marketing requirements to be met. Since every market is different, the only way to find out what the necessary actions are is to become, or work with, a search engine optimization professional, and do the small things every day to build quality content, relevant links, and positive user generated buzz.
Road Map to the First Page
At Global Market Exposure our search engine marketing experts will analyze your market and provide you with a plan to reach the first page for your target keywords. Working with an experienced SEO company will help lay the foundation needed to produce serious traffic from Google. Contact us to receive a free initial report and to get started today.
Posted in Local Advertising, Maps Placement, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Saturday, September 25th, 2010
Niche Industry Web Design
We understand that not every business falls into a the category of a major industry. We have many clients who in a niche industry and thus need a website designed to suit their needs and the needs of their clients.
Niche Industry Marketing
If you are a business owner and don’t fall into major industry categories you might have an advantage online. The internet is saturated with competition. If your business has a relatively low amount of competition online we can help you dominate your competitors. The smaller the niche, the faster our Search Engine Optimization will work for you. Our Niche Industry Websites are built using search engine optimization techniques which will allow for it to perform well on major search engines like Google. Once we build your new Niche Industry Website we recommend advertising it on the first page of Google with Premium Placement. This is an instant boost that will generate traffic to your website. Whenever people search for your services you will appear on the first page. It is an immediate return on your investment. If you are a serious business owner and are invested in the long term success of your business, Search Engine Optimization is a must for your website. Other opportunities to market your website online include Facebook Advertising, which allows you to connect with people on a personal level and once connected you can serve ads to your fans for free through wall post marketing. Contact us today for more information about Facebook Marketing for your Niche Industry Website.
Niche Industries
Some of the niche industries that we build websites for are:
- Antiques
- Art Galleries
- Vacation Rentals
- Realtors
- Limo Service
- Taxi Companies
- Home Stagers / Interior Designers
- Doctors / Dentists
- Spices
- Seat Covers
- Pet Food
- Breeders
- Massage Therapists
- Chiropractors
- Retail Shops
- Cafes / Diners
- E-Commerce
Tags: facebook, Facebook Advertising, facebook advertising costs, facebook marketing, google, google placement, niche industry, niche industry web design, niche industry website, Search Engine Optimization, seo
Posted in Premium Placement, Search Engine Optimization, Web Design | No Comments »
Friday, September 24th, 2010
Search Engine Friendly Web Design
Global Market Exposure is your search engine marketing company. We specialize in building websites that are designed for performance on search engines like Google (Search Engine Friendly Web Design). We design our websites to load fast, be user friendly, and turn impressions into conversions. One excellent example of this in action is our latest line of Vacation Rental Websites. They are designed using state of the art Content Management Systems which means you will be able to edit content quickly and easily. We also use proven search engine optimization tools to ensure that your website performs well on search engines.
Vacation Rental Website Features
Our Search Engine Friendly Vacation Rental Websites can include the features listed below:
- Featured Listings
- Online Booking
- Map/Directions
- Specials/Discounts
- Facebook Like Button
- Your Own Blog
- Custom Graphics
- Embedded Video
- Galleries/Slide Shows
- Virtual Tours
Vacation Rental Website Design
Our Featured Listings can include galleries, slide shows, descriptions, lists of amenities, discount codes, and online booking. Our Designers will create custom graphics for your vacation rental website to make it stand out from the crowd. Our Vacation Rental Website Features make your website perform for you. We want your new vacation rental website to book your listings. Your success is our success, that is why we encourage our clients to capitalize on the advertising opportunities that we offer. Once you have your new vacation rental website we recommend building it up with Search Engine Optimization (SEO) and Google Placement. SEO will increase your rankings in organic search results on all major search engines. Placement will put your website on the first page of major search engines in front of renters searching for vacation rentals in your area.
Tags: google, placement, search engine, search engine friendly web design, vacation rental web design, vacation rental website, vacation rental website features
Posted in Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Sunday, September 5th, 2010
As Google is by far the most popular search engine on the internet, and important way to begin Search Engine Friendly Website design it to keep Google Compliance in mind. Building a Google compliant website is a balance of optimization, and design using the most ethical web standards and practices. Website code must be HTML/xHTML and use no so-called “black hat” practices in order to be Google compliant and thus be a search engine friendly website.
Search Engine Friendly Websites
Search engine friendly website design begins with quality code and aesthetics which load efficiently and quickly. Often one of the best ways to achieve this is by using search engine friendly CMS (Content Management Systems) such as Joomla, Drupal or the very popular WordPress. Our talented web design team often makes use of search engine friendly CMS, it allows them to quickly build sites for all the top internet niches, like pet breeding, real estate web design and many others. This also allows the client to upload content through an easy to understand interface depending on the package or level of service you choose.
Search engine optimization is a great companion to Google placement services, and we practice SEO web design with every site we work with. Global Market Exposure builds its business by building your business and brand recognition, and it begins with optimized web design practices. Check our service and client testimonials on the Global Market Exposure homepage and some of the selected articles listed below.
Tags: Global Market Exposure, google, google complaint, google compliance, google placement, Search Engine Optimization, search engine placement, seo, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | 1 Comment »
Saturday, September 4th, 2010
eBusiness Website
eCommerce or Electronic commerce is also known as eBusiness. eBusiness websites exist to buy and sell services or specific products over the internet and other computer networks. This is an extreme growth industry, so companies that know how to properly plan, design and execute ebusiness websites are in demand. eCommerce based website design is one of the many specialties of the Global Market Exposure web design and marketing teams.
eCommerce Website Design
should reflect the quality and competence of your company enhancing your brand recognition. We can promte your company with custom banner ads which spread that recognition and places your company in front of the highest amount of potential customers possible; this provides an excellent advertising ROI. eCommerce Website Design can be geared towards goods and service that are online, like streaming media, 
electronic books and software. Some eCommerice website design are for auction, trading and advertising communities. But perhaps the strongest application and use of eCommerce Website Design is in the online retail service industry, where you directly market individual or groups of products straight to the consumer. This includes Food, flowers, DVDs and Video, Travel booking and even online banking. Almost all brick and mortat retail industries now have use eCommerce Website Design to promote their brand in the on-line world.
Global Market Exposure is you best choice for Portland Web Design services, including eCommerce Website Design. We have found much success in a myriad of internet market niches, including: real estate web design, pet breeder websites, and vacation rentals. Check out some of our many other services and niches in the list below:
Tags: ebusiness, ecommerce, ecommerce web design, ecommerce website, electronic commerce, Global Market Exposure, portland, portland web design, web business, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Friday, September 3rd, 2010
Compliant Code Website
Have a compliant code website is one of the first steps towards Google compliance. A search engine optimized compliant website means that your web design is built while following all of the W3C (World Wide Web Consortium) code standards. This means that all of the HTML/xHTML, php and any other web code meets modern day practices and standards. W3C compliant code websites are more efficient, use the latest and most optimized code and removing old deprecated code to meet all of the new standards. Web design from the Global Market Exposure team always has compliance in mind as the first step towards Google Compliance.
Google Compliance
Google Compliance rules are part of the algorithm that Google uses when calculating your rankings on various search terms as well as determining the validity of your website. Compliant code web design is part of Google Compliance, the rest can be accomplished through some common sense. While Google does not specifically list out what their rules are for compliance, Global Market Exposure has developed consistent and proven web design, placement and optimization methods which continue to provide a high ROI for our customers.
Google Compliant Web Design
We practice W3C and Google Compliant Web Design with each and ever site we work with, by using in-house methods and the highest ethical practices when it comes to things like SEO and SEP, the same goes for our Facebook Advertising and Myspace Banner ad creation. You will be happy with the services you receive from Global, period. We are simply the best at what we do. Have a look below at some of the various internet niche markets where we continue to be successful on a national scale.
Internet Marketing Niches
Tags: banner ads, Banner Advertising, compliant web design, google, google banners, google compliance, Web Design, web practices
Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | 1 Comment »
Thursday, September 2nd, 2010
Search Engine Optimization
Search Engine Optimization is the organic pursuit of search results with the world best search engines. The process involves a combination of factors which contribute to how highly your site ranks on specific search terms. These can be short phrases of two words or much longer 
multiple word phraes (long-tail key phrases). Search Engine Optimization is different than search engine placement like Google placement, but just as complex.
CMS or Content Management Systems are easy ways to manage your websites and all of the content you need to place within them. There are many content management systems on the market and most of the best ones are free and open-source. Not all of these are Search engine optimization friendly CMS, so it pays to do a little research before choosing one for your online business usage.
SEO Friendly CMS
Search Engine Optimization Friendly CMS are very simply, CMS setups which are easily readable by search engines and thus able to be search engine optimized. Good search results do not solely rely on keywords but a myriad of factors. Global Market Exposure are your internet marketing and web design experts. We work with search engine optimization friendly CMS such as WordPress, which provides quality website performance.
At Global we pride ourselves on performing ethical SEO with a combinati0n of quality web design, often with search engine optimization friendly CMS, premium placement services, banner advertising and all manner of positive internet marketing techniques for all of the major internet market niches, including: Interior Design Websites, Real Estate Website Design and Small Business Websites. What we have discussed today are just a few of the services and niches that we provide and cover, check out the many other blog posts and rest of the home page for more information.
Additional Global Market Exposure Services:
Tags: cms, content management system, Facebook Advertising, Global Market Exposure, google placement, Local Advertising, Search Engine Optimization, search engine placement, seo, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Wednesday, September 1st, 2010
Search Engine Optimization
By now, almost everyone has heard of Search Engine Optimization, or SEO. There are good ways (Google Compliant) to implement Search Engine 
Optimization and there are bad ways. Global Market Exposure prides itself on using the most ethical and compliant methods available to achieve results and returns on your business and advertising ROI. As Wikipedia describes it, Search Engine Optimization (SEO) is “the process of improving the visibility of a web site or a web page in search engine via the ‘natural’ or un-paid (‘organic’ or ‘algorithmic’ search results“. These methods are often difficult to understand and more-so to implement on a high-level. This is a nice addition to Google Placement services.
SEO Websites
Search Engine Optimized Websites are essential to your website performance. Research needs to be done to target specific phrases and phrasing which will target your business or service demographics and more specifically, what they are searching for. For instance, many small business make the mistake of targeting people searching for their business name. While it is possible that previous clients and possibly their friends might be searching for “Fred’s Bank”, it is more likely they will be looking or “local banks” or “(City Name) credit union”. This is an important distinction as then your type of business i.e. Banking becomes associated with your business name in the search results, thus improving Brand Recognition and Awareness.
Web Design
Search Engine Optimization is much more than key word targeting however. While specific algorithms of the search engines are unknown, we know that quality web design is a huge part of organic search engine success. The Global Market Exposure web team are experienced and professional and know how to design or provide web templates which are ready for search engine optimization success. Whether you are looking for Interior Design website builds or you need to do some Realtor Advertising pages, we have got your covered. Call about our Web Design and Search Engine Optimization packages. Also check out some of our additional service below.
Additional Global Market Exposure Services:
Tags: Brand Recognition, Facebook Advertising, oregon, oregon web design, portland, portland web design, Search Engine Optimization, search engine placement, seo, SEO web design, sep, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Tuesday, August 31st, 2010
Google Placement refers to your “placement” or ranking in the results of search phrases. There are both organic and inorganic results. Google placement services can be quite confusing to the average person or business owner as the inner workings of the service are complicated. This is where Global Market Exposure comes into the picture, doing the work for you and providing a high return on your advertising ROI. We do the research, selecting the keyword phrases which are best for your market demographics. Google banner placement with search engine partners also called the Google display network is an essential part of building your online business presence .
Search Engine Optimization
The organic version of placement is achieved through Search Engine Optimization. This is separate from Google Placement but is related. A combination of Search Engine Optimization and Google Placement is best, and helps to create a Brand Awareness aka Brand Recognition. It does this by getting your business right in front of potential buyers via search results. Your Google placement and search engine optimization can make or break your online business. So, leave it in the hands of the Google Placement and SEO professionalsd at Global Market Exposure.
Here at Global we pride ourselves on being able to handle all aspects of your online business marketing. This process all begins with sold web design, and the Global Market Exposure team of professionals are the best in the business. Each page is designed from the ground-up with SEO, Google Placement, speed, efficiency and quality aesthetics in mind. All of our sites are Google code compliant as well which serve to aid your Google Placement results. Head to the Global homepage and you can see our services, as well as testimonials that let you know how effective we are at what we do. We cover many niche internet marketing topics, below are listed just a few of them.
Internet Marketing Niches
Tags: advertising, brand awareness, Brand Recognition, google placement, internet advertising, internet marketing, internet niche, placement, roi, search engine optimiztaion, search engine placement, seo, sep, Web Design
Posted in Banner Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Google Compliant Website
