When I see a post like this it raises to me an interesting question. Why is Aaron Wall, a search engine marketing professional who has generated literally millions of dollars of revenue for his own and his client’s businesses, pleading the case for SEO to business managers?
The SEO Knowledge Gap
SEO is hard. There’s a lot to it. Modern search engines look for hundreds of key indicators when picking the top search results for competitive keywords. Google is also famously unclear on exactly what those ranking factors might be, though they do provide a very elementary guide and some information support through the Google Webmaster Forum. Difficulty in communicating SEO processes to business owners may be a part of their reluctance to dedicate the necessary resources.
Search Engine Optimization
In many circles utterances regarding “seo” draw strange looks and blank stares. Among many business owners organic SEO is a big part of their success story. But those who’ve been double crossed by organic search engine marketing providers, the search engines themselves, or both, may just feel like giving up.
Vice may be had in abundance without trouble… But before virtue the gods have set toil – Socrates
For a business to full take advantage of search engine optimization, the leadership must decide to make a conscious effort and dedicate the necessary resources to come up first. It is never easy to one up enough of your competitors to make the first page, but through consistent thoughtful effort, it is certainly achievable. There are a lot of technical and marketing requirements to be met. Since every market is different, the only way to find out what the necessary actions are is to become, or work with, a search engine optimization professional, and do the small things every day to build quality content, relevant links, and positive user generated buzz.
Road Map to the First Page
At Global Market Exposure our search engine marketing experts will analyze your market and provide you with a plan to reach the first page for your target keywords. Working with an experienced SEO company will help lay the foundation needed to produce serious traffic from Google. Contact us to receive a free initial report and to get started today.