Archive for the ‘Facebook Advertising’ Category
Wednesday, August 25th, 2010
It is a common misconception that local advertising is something that needs to be done offline. Sure newspapers, television commercials, billboards and other forms of local advertising can work for you. But the key to local advertising is online.
Take a look at Google Advertising for example. Through sponsored link management Global Market Exposure can target people in your area whenever they search for your services or products. By Geo-Targeting your Google Placement Campaign we can focus your advertising budget on local buyers who are going out of their way to search for your services.
Facebook Advertising is another great way to target specific demographics. We are able to serve banner advertisements to people based on their interests, group associations and a number of other factors which can help direct your Internet Marketing efforts into a realm of higher ROI.
Lets take a look at a few of the ways that Internet Marketing can benefit your business goals more so than other forms of local advertising. Later we will weigh the pro’s and con’s of advertising online compared to print and television advertising.
- Traffic: Internet Advertising directs people to your website. Whether the user is searching Google for similar services or on Facebook expressing shared interest in your services, Internet Marketing generates traffic to your website. More traffic can lead to more sales, better ROI and increased brand awareness.
- Conversions: The ultimate goal of advertising is to generate more business. Whether the goal of your website is to sell a product, generate leads or provide information, our goal is to direct buyers to your website through proven internet advertising techniques.
- Brand Recognition: By putting yourself in front of people who are interested in your products and services on a regular basis you become an authority in the industry. One happy customer can turn into multiple endorsements which can increase your clientele exponentially. Banner Advertisements help build Brand Recognition by displaying your ads to massive amounts of people on major websites like Yahoo’s Banner Network.
- Brand Loyalty: Having a reliable source of information online in the form of a quality search engine friendly website can be extremely valuable in building brand loyalty. Another great way to build Brand Loyalty is through social media interaction on websites like Facebook and Twitter.
Local Business Advertising
Global Market Exposure’s local advertising specialists will build you a geo-targeted demographic focused local online advertising campaign. The best way to improve advertising ROI is to begin with multiple forms of local online advertising (Facebook, Google, SEO). We can split test your advertising campaign and calculate optimal ROI using advanced tracking and traffic reports.
Tags: facebook, Facebook Advertising, google, google placement, internet advertising, internet marketing, Local Advertising, local marketing, local online advertising, roi
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization | 1 Comment »
Tuesday, August 24th, 2010
Cost of Online Advertising
A chief concern of businesses, particularly small businesses are online advertising costs in regards to advertising ROI (return on investment). Each site which offers the ability to display ads, most often banner ads, have different rules and cost structures to adhere to. Users should thoroughly read the online advertising costs articles and FAQs that most sites have in order to help their clients. The difficulty in regards to the costs of online advertising come with a lot of the bigger companies. These larger websites and search engines can reach a much larger targeted audience, producing a high potential for conversions (purchasing of your service of product). As would be expected, these same sites often charge more than the smaller ones. For instance, Facebook advertising is an increasingly powerful way to reach potential clients with more than 500 million registered users. Facebook doesn’t provide any one-on-one help until you reach around $20,000 or so monthly. This is simply an unrealistic online advertising cost for many small business. Luckily, Global Market Exposure is here to help.
Internet Advertising
Global Market Exposure are internet advertising experts and can help you figure out the best way to manage your online advertising costs. We are successful with a variety of internet market niches, like Taxi Advertising, Realtor Advertising and many more. Perhaps one of the best areas we cover is Small Business Advertising, both locally and nationally. The key here is to adjust your advertising whether it be banners or traditional means of placement to each page or engine your are working with. This is about building your Brand Recognition and increasing sales.
Internet Marketing Services
If you are looking into online advertising costs and can’t figure out a way to budget, get in contact with us. We will make sense of the confusing mess that the costs of online advertising sometime seem to be. Don’t even have a site yet to promote? Let the talented web design team start building your site and getting the foundations of your comprehensive internet marketing campaign built. From there we will move on to your online advertising, including search engine placement and SEO using our proven in-house methods. Just head over to the Global homepage and check out our services and client testimonials.
Tags: facebook, Facebook Advertising, internet advertising, internet marketing, online advertising, search engine, Search Engine Optimization, search engine placement, small business, small business advertising, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Friday, August 20th, 2010
CMS
Web Content Management has been around for quite awhile. WCM is specifically the management of intranet systems and HTML content on a website or websites. Content Management Systems or CMS manage a multitude of content made available across multiple websites or singular complex or collaborative sites.
Content Management Systems
CMS setups can handle all sorts of file-types. The system is designed to handle creation, distribution, management and publishing of content for the web, this includes: documents, audio, video, graphics and pictures as well as standard text data and web design. Content Management Systems allow a user or multiple users to frequently store and display these data-types while providing the ability to control, publish and revise all content as needed. Most major businesses today make use of content management systems on their websites for both blogging purposes and business needs. There are three major content management system frameworks in use currently.
Top Content Management Systems
Joomla! – This CMS officially came into existence on Sept. 1st 2005. Joomla! enables users to build web sites and applications. It’s ease-of-use and the ability to extend it’s base functions make Joomla! a popular content management system. Joomla! is also open source and available to everyone for free. Some of the companies that use Joomla! are MTV, Citibank and IHOP
WordPress – WordPress is the most popular content management system and blogging software currently used today. It’s widget and theme systems are easy to use and do not require PHP or HTML code editing to use. In fact, templates and themes can be switched on the fly with out effecting page or post content with this user-friendly content management system. WordPress has been around since 2003 in one form or another and currently is in 3.0 release as of June 2010. WordPress is also open source and is used by businesses and personalities such as: Kobe Bryant, Katy Perry, Boston University, Mozilla Labs and many more. We often use this for templates, like Small Business Template design.
Drupal – Another open source content management which makes use of PHP is Drupal. It has been around since 2001 but has grown exponentially in the last few years. Much like widgets or plug-ins with other content management systems, Drupal uses modules. The base install comes with core modules and user-created modules both free and commercial extend Drupal’s capabilities further. Critiques have included backwards compatibility and learning curve which the developers have striven to correct in recent releases. Some major sites using Drupal are: New York Observer, Popular Science, AOL Corporate and Portland State University.
Global Market Exposure makes the most use of WordPress currently. Our talented web design team says that each one of these content management system packages have their benefits and drawbacks. We can work with whatever package you prefer when designing your website. No matter which you choose, Global will help to spread your business branding and internet presence through various tools and methods, including search engine placement and search engine optimization, along with many advertising strategies including Facebook advertising.
Tags: cms, content management, content management system, content management systems, drupal, facebook, Facebook Advertising, joomla, Web Design, web development, web management, wordpress
Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Thursday, August 19th, 2010
Whether you are new to the massage therapy industry or are a veteran massage therapist looking to expand your client base, marketing on the Internet the best way to reach people in your area searching for your services. This can be done in many ways. For brevity we will break down the different aspects of a Massage Advertising Campaign into 5 simple steps.
The first step is building a website that is capable of helping you achieve your business goals. If you want a website that performs well on search engines it needs to:
- load fast
- have good content
- comply with w3c validation standards
Global Market Exposure is a Massage Web Design Company that builds websites to these standards. But a website is nothing if it doesn’t look good. While we focus on building websites that perform well on search engines we are also experienced in designing websites that allow for optimal user experience and retain brand recognition. We have multiple Massage Website Templates designed using modern Content Management System Platforms.
Search Engine Placement is one of the fastest ways to get potential clients on your website. It is one of the most effective forms of Massage Advertising but it is not the only method of building traffic to your website. Search Engine Optimization can also be extremely lucrative for Massage Therapists looking to expand online.
Search Engine Optimization (SEO) is the process of improving the ranking of a web site or a web page in search engines via the “natural” or un-paid (“organic”) search results. Massage SEO is the corner stone of all serious Massage Advertising Campaigns.
4. Social Media Marketing
Facebook is the most popular website on the Internet and it is an excellent way to market your massage business. This can be done in a few different ways. The first is the Social Media aspect of Facebook which allows you to interact with potential clients and network with other professionals. To do this you must have a personal or business profile. It is recommended to have a business page if you plan on doing serious Massage Marketing on Facebook. Another way to Advertise your Massage Business on Facebook is through paid banner advertisements. Global Market Exposure custom designs Facebook banner ads and ad text for every Facebook Advertising Campaign at no additional cost.
5. Viral Marketing
Viral Marketing is the act of making something popular through the process of internet sharing, typically through video sharing websites, social networking sites like Facebook and email. Viral videos often contain humorous content and include televised comedy sketches. Viral Video Marketing is one of the best ways to generate traffic to your website. It can be done through a catchy video commercial, motion graphics animation, or reality show skit. Viral Marketing not only works for the Massage Therapy industry but also closely related industries like Chiropractic Medicine, Naturopathic Healers, Acupuncturists, etc.
Every Massage Therapist or Massage Therapy Clinic should seriously consider advertising online. It is one of the most effective forms of advertising in today’s market. Receive reports which allow you to track your Advertising ROI. Global Market Exposure is proud to be one of the webs most dedicated Massage Advertising Companies.
Tags: advertising campaign, internet, internet advertising, internet marketing, marketing campaign, massage advertising, massage advertising campaign, massage marketing, massage website, Web Design, website, website development
Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | 1 Comment »
Saturday, August 14th, 2010
Business Website Performance
Your Businesses’ Website Performance is vital your bottom line. Your website performance is the best estimate of your overall business performance when it comes to on-line clientele. Things like page load times, aesthetics and ease of use are key; as is compliance in code for legitimacy in the eyes of major search engines. Global Market Exposure has a very talented and experienced web design team with strong art backgrounds combined with technical aptitudes. This means that your website performance in regard to aesthetics and code compliance is assured. These sites are part of your business branding and as such, the are clean, eye-catching with quick page load times and a high ease of use. Global web designs are all about capturing leads for your business.
Lead Capture
Lead Generation aka Lead Capture is the primary function of business website design. In the many competitive market niches on the internet (such as Pet Breeding, Real Estate and Transportation Web Design), an efficient, quick, and pleasing to look at web design is a big part of what gets you excellent search engine placement and helps in capturing leads. The more leads captured, the more potential conversions. Conversions are what keep your online business moving forward. It all stars with website performance from quality web design. That’s what Global Market Exposure can do for you.
Internet Marketing Services
Global has staff that is ready to meet all of your internet marketing needs from business branding through web design, to full use of social media including Facebook advertising. All of our tools and methods will be used to get you global market exposure. Your success is what keeps us in business! Check out our home page and get the full scoop on all of Global’s services and be sure to check out our glowing customer testimonials.
Tags: Banner Advertising, business website, Facebook Advertising, graphic design, internet marketing, Search Engine Optimization, search engine placement, small business, Web Design, website, website building
Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Friday, August 13th, 2010
Advertising Return on Investment
Advertising ROI or Return on Investment is a simple principal that not so simple to obtain. Global Market Exposure focuses on your Business Branding primarily through advertising. What we achieve is an excellent advertising return on investment. Advertising ROI is a huge part of your business. You devote time and money towards marketing your business, product or service and with little return it’s hard for any business large or small to survive. Global has shown time and time again that their advertising return on investment is clear benefit of their internet marketing campaigns. Just look at the positive testimonials!
Online Advertising ROI
Business that are online have some different methods for advertising than brick and mortar businesses. Online Advertising ROI and creating Business Branding Awareness are what we do at GME. Obviously when expanding your business or service to the internet you expect online advertising ROI to perform as well as regular advertising ROI does. We feel confident that this what you will get with services offered by Global.
Global Services
Global Market Exposure is you one-stop internet marketing campaign specialist. Our web design staff provides you clean, efficient a good-looking site that showcases your business or product/s as a first step. When move on to all avenues of promotion, based on your needs and the package which you select. These services can include: SEO (Search Engine Optimization), SEP (Search Engine Placement) Facebook Advertising, Facebook Banners, social bookmarking and many different in-house promotional methods which give you an effective Online Advertising ROI. So if a good advertising return on investment and a full compliment of web promotional and advertising services is what you are looking for, get in contact with us today. Check out our Global Market Exposure homepage featuring examples sites, services and testimonials from satisfied customers; or perhaps check out our BBB rating.
Tags: Banner Advertising, Facebook Advertising, Global Market Exposure, internet marketing, Search Engine Optimization, search engine placement, Web Design
Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Tuesday, August 10th, 2010
The main purpose of marketing campaigns through Global Market Exposure is the building of your Business Branding via a positively created Brand Recognition and Brand Awareness.
Business Branding
Business Branding are all the things that make a product, service or corresponding company identifiable to the public and potential clientele. This includes logos, symbols, name and related terms to the business itself. All of these things together are what create your business branding and contribute to your brand awareness.
Brand Recognition
Brand awareness or brand recognition is the perception of your company based on the above factors and the public’s reaction to them. This means brand recognition via advertising and word of mouth. What do people remember about you, your business, your product or service? The main function of advertising, and for our purposes internet marketing is to create a positive brand awareness.
Increase Brand Awareness
To create a comprehensive online business branding, Global Market Exposure uses a full compliment of internet marketing services from the ground-floor up. This means from the web design foundation of your business all the way through full search engine placement (SEP) and search engine optimization services (SEO). We thoroughly research your market and design and implement the best strategy for your business or service. Depending on your package, which is scaled to meet your budget, we will implement many forms of social marketing to enhance your brand recognition. This can include Facebook fan pages and Facebook Banner Advertising which will have a great impact on your brand awareness.
Global works to build on overall business branding strategy creating brand recognition through various methods. Web Design is done for speed and brand awareness, placement and banners too are geared towards awareness all enhancing your brand recognition; making sure that your business branding has a positive reputation which can only serve to increase your businesses clientele.
Tags: business branding, Facebook Advertising, facebook banners, internet marketing, Search Engine Optimization, search engine placement, Web Design
Posted in Banner Advertising, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Sunday, August 8th, 2010
As a Realtor you understand that in order to make money, you have to spend money. Nowhere is that more true than in the Real Estate market. Now more than ever, traditional forms of advertising are falling by the wayside and making way for the internet. Current studies show that Google alone gets around 10 billion searches a month. Facebook boasts more than 500 million active users, half of which log on once every day. As a whole people spend over 11 billion hours on Facebook per month. These numbers can be staggering, and it is important to remember that you don’t want to try to advertise to everyone. Global Market Exposure provides geographic and demographic targeted advertising on Google and Facebook.
Realtor Marketing
When considering Facebook Advertising as a Realtor it is important to remember that Social Media Marketing is a lot like Internet Word of Mouth. Once someone clicks the link button on your page it allows you to interact with them directly and serve ads to your fans for free through wall postings.
Realtor Advertising
Realtor Advertising is competitive and it can be difficult to get a foothold online. Especially when all of your top competitors are already engaging in advanced Realtor Advertising techniques.
Realtor Website
The first step is getting a website which offers features like home search, mortgage calculator and featured listings. Global Market Exposure provides such websites which can be custom built or template designs. Next you will want to start building SEO on your website or for more immediate results get Google Placement to drive traffic to your website today.
Tags: css, real estate, real estate advertising, realtor, realtor advertising, realtor marketing, realtor web design, realtor website design, Web Design, website
Posted in Facebook Advertising, Global Market Exposure, Premium Placement, Web Design | No Comments »
Wednesday, August 4th, 2010
Real Estate Websites
Global Market Exposure real estate website design services are unique to other real estate website design services for a number of reasons. First and foremost all of our websites are built using Google compliant code and Search Engine Optimized content management systems that allow us to design your new real estate website to perform well on search engines. In Real Estate Website Design it is important to think of the user and how easily they can navigate the website. Many times Real Estate Websites are cluttered and full of information about the area, schools, sight seeing, etc. We have found that by limiting the users choices we are able to satisfy the needs of the user as well as generating a higher amount of leads.
Real Estate Web Design
Our Real Estate Website Designs include a top level navigation bar which allows for the user to easily find what they are looking for whether it be your featured listings, home search, mortgage calculator, area stats or your blog we make sure that it is easy to navigate. Furthermore our custom homepage allows for you to feature your top listings side by side with your most recent listings combined with Search Engine Optimized content which increases the relevancy of your website and traffic from search engines like Google.com.
Real Estate Advertising
As a top Real Estate Website Design Company, Global Market Exposure has built websites for clients all over the U.S. While every area is different one thing is the same, Real Estate is profitable only when people can find you. That is why we find it so important to combine Search Engine Optimization, Facebook Advertising or Google Placement with Real Estate Web Design. The National Association of Realtors has even released statistics stating that 3 out of 4 home buyers drove by or viewed a home that they originally saw online. In today’s competitive real estate market staying up-to-date and current with modern marketing techniques is imperative to success.
Tags: Facebook Advertising, Global Market Exposure, google placement, internet marketing, real estate, real estate advertising, real estate marketing, real estate web design, real estate website, real estate website design, roi
Posted in Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Saturday, July 24th, 2010
Are you looking for a search engine optimized limousine website fully loaded with a number of features such as online booking capabilities, galleries, blogs and lead capture forms. We also design limousine websites in the highest standard. This means that when someone visits your website they will feel the luxury of your service from the look of your website. We understand your target market and optimize your limo websites graphics to convert more potential customers. All of our websites for limousine service companies like yours are built fully optimized for search engines like Google. Additional SEO tools, add-ons and real-time tracking are available with all our websites and they are recommended to any Limo Company that wants to be competitive in their local area.
Limo Industry Advertising
It is important to take advantage of the opportunity for generating leads and converting potential customers in the online realm. More and more people search the internet these days for everything they need. Out of all the forms of advertising nowhere else but online are you able to advertise to people who are searching for your service on such a large scale. Google and Facebook are the two most visited sites online. With Google we are able to target a key phrase and serve your ads to people who search Google for your services. We are also able to target your local area also known as Geo Targeting. Social Advantage Facebook advertising with Global Market Exposure is different but equally as powerful. On Facebook we serve your ads to people who have claimed an interest in your service on the social network. All limousine companies should be advertising online. Don’t miss out on unique opportunities to reach new customers.
Tags: internet advertising, internet marketing, limo web design, limo websites, limousine web design, limousine websites, transportation industry, Web Design
Posted in Facebook Advertising, Global Market Exposure, Premium Placement | No Comments »
