If you’re familiar with search engine optimization, you know that one way links from authority websites have been the most important SEO factor for a number of years. As Facebook’s market penetration continues to grow, search engines are learning to look to it for cues about what’s popular. Some of what we pointed to in a post SEO Benefits of Social Media Marketing has been confirmed by the team at SEOMoz. In a recent post Rand Fishkin provides empirical evidence pointing to search engine ranking benefits from Facebook user activity which includes links to your website, particularly shares.
Facebook Share Action
When a user posts a link to your site on his wall, your site receives SEO benefit. While some users may post your link on their Facebook profile on their own, a share widget can make this much more likely. The major search engines seems to have an easier time counting the number of links from FB profiles than counting “likes”. Additionally, the researchers at SEOMoz were surprised to see less benefit springing from Twitter links than was previously anticipated. A Facebook share widgets, like the one at the top right of this page(which you should go ahead and use right now… I’ll wait…), create an easy way to quickly sign in, and post a link to this page,
Whether your plan is to post links yourself on profile and business pages or to put share buttons on your website and browbeat visitors into using them, getting social is key. What’s the hands down easiest way to get Facebook shares? Post ‘em yourself! A little shameless self promotion never hurt anyone. When looking to build your fan base, you’ll want to build a custom Facebook business page, and run display banner ads. Once you’ve obtained a few hundred, or a few thousand fans, you’ll have an audience of people who are already interested in what you sell. Special offers and incentives delivered as a trusted to your existing clientele friend through Facebook have extremely high conversion rates. Businesses who are capitalizing on these opportunities are seeing both direct and indirect benefits.