Archive for the ‘Brand Recognition’ Category
Tuesday, April 19th, 2011
If you’re familiar with search engine optimization, you know that one way links from authority websites have been the most important SEO factor for a number of years. As Facebook’s market penetration continues to grow, search engines are learning to look to it for cues about what’s popular. Some of what we pointed to in a post SEO Benefits of Social Media Marketing has been confirmed by the team at SEOMoz. In a recent post Rand Fishkin provides empirical evidence pointing to search engine ranking benefits from Facebook user activity which includes links to your website, particularly shares.
Facebook+Twitter’s Influence on Google Search Rankings
Facebook Share Action
When a user posts a link to your site on his wall, your site receives SEO benefit. While some users may post your link on their Facebook profile on their own, a share widget can make this much more likely. The major search engines seems to have an easier time counting the number of links from FB profiles than counting “likes”. Additionally, the researchers at SEOMoz were surprised to see less benefit springing from Twitter links than was previously anticipated. A Facebook share widgets, like the one at the top right of this page(which you should go ahead and use right now… I’ll wait…), create an easy way to quickly sign in, and post a link to this page,
Get Social
Whether your plan is to post links yourself on profile and business pages or to put share buttons on your website and browbeat visitors into using them, getting social is key. What’s the hands down easiest way to get Facebook shares? Post ‘em yourself! A little shameless self promotion never hurt anyone. When looking to build your fan base, you’ll want to build a custom Facebook business page, and run display banner ads. Once you’ve obtained a few hundred, or a few thousand fans, you’ll have an audience of people who are already interested in what you sell. Special offers and incentives delivered as a trusted to your existing clientele friend through Facebook have extremely high conversion rates. Businesses who are capitalizing on these opportunities are seeing both direct and indirect benefits.
Tags: Facebook Advertising, facebook banners, facebook marketing, facebook seo, social media marketing
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising | No Comments »
Thursday, April 7th, 2011
Global Market Exposure offers premium design services for online banner advertising. Good design, combined with a compelling offer, will vastly improve the click through rate and conversion percentage you see from your banner advertising campaign. As an ad agency which has been working with leading networks, like Google, Yahoo, Facebook, and others for years, we have seen CPM and CPC banner advertising prices skyrocket over time. As more bidders enter the market, cost increases. When operating in a competitive market, banner ad design can make or break your campaign.
Web Banner Ad Agency
There are many factors in play when building an online banner advertising campaign. The vast array of ad targeting options can make your head spin. Should your ads be targeted by website, age, gender, interest, or some other demographic option? Our team of experts will work with you to help you choose the right ad serving options to reach your target audience. Online banners offer many advantages over traditional advertising options like newspaper, magazines, and billboards including, advanced demographic targeting, nearly instant traffic, and in depth performance reporting.
Banner Advertising Campaigns
Rather than spending hours trying to create your banner advertising campaign from scratch, have our team of experts use their years of experience to help you avoid costly mistakes. Since we have helped hundreds of clients build site traffic, lead generation, and e-commerce sales with online banner ads, executing your media buy through Global Market Exposure can save you thousands of dollars. Many of the highest traffic networks and websites actually provide the lowest return on investment. At Global Market Exposure, we believe it is more important to deliver high conversion rates than thousands of visitors who are never going to buy anything.
Banner Advertising Company
Banner Placement
Tags: banner ads, banner advertising company, banner advertising cpm, banner advertising rates, banner advertising service
Posted in Banner Advertising, Brand Recognition, ecommerce, Global Market Exposure, Web Design | 1 Comment »
Sunday, September 5th, 2010
As Google is by far the most popular search engine on the internet, and important way to begin Search Engine Friendly Website design it to keep Google Compliance in mind. Building a Google compliant website is a balance of optimization, and design using the most ethical web standards and practices. Website code must be HTML/xHTML and use no so-called “black hat” practices in order to be Google compliant and thus be a search engine friendly website.
Search Engine Friendly Websites
Search engine friendly website design begins with quality code and aesthetics which load efficiently and quickly. Often one of the best ways to achieve this is by using search engine friendly CMS (Content Management Systems) such as Joomla, Drupal or the very popular WordPress. Our talented web design team often makes use of search engine friendly CMS, it allows them to quickly build sites for all the top internet niches, like pet breeding, real estate web design and many others. This also allows the client to upload content through an easy to understand interface depending on the package or level of service you choose.
Search engine optimization is a great companion to Google placement services, and we practice SEO web design with every site we work with. Global Market Exposure builds its business by building your business and brand recognition, and it begins with optimized web design practices. Check our service and client testimonials on the Global Market Exposure homepage and some of the selected articles listed below.
Tags: Global Market Exposure, google, google complaint, google compliance, google placement, Search Engine Optimization, search engine placement, seo, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | 1 Comment »
Saturday, September 4th, 2010
eBusiness Website
eCommerce or Electronic commerce is also known as eBusiness. eBusiness websites exist to buy and sell services or specific products over the internet and other computer networks. This is an extreme growth industry, so companies that know how to properly plan, design and execute ebusiness websites are in demand. eCommerce based website design is one of the many specialties of the Global Market Exposure web design and marketing teams.
eCommerce Website Design
should reflect the quality and competence of your company enhancing your brand recognition. We can promte your company with custom banner ads which spread that recognition and places your company in front of the highest amount of potential customers possible; this provides an excellent advertising ROI. eCommerce Website Design can be geared towards goods and service that are online, like streaming media, 
electronic books and software. Some eCommerice website design are for auction, trading and advertising communities. But perhaps the strongest application and use of eCommerce Website Design is in the online retail service industry, where you directly market individual or groups of products straight to the consumer. This includes Food, flowers, DVDs and Video, Travel booking and even online banking. Almost all brick and mortat retail industries now have use eCommerce Website Design to promote their brand in the on-line world.
Global Market Exposure is you best choice for Portland Web Design services, including eCommerce Website Design. We have found much success in a myriad of internet market niches, including: real estate web design, pet breeder websites, and vacation rentals. Check out some of our many other services and niches in the list below:
Tags: ebusiness, ecommerce, ecommerce web design, ecommerce website, electronic commerce, Global Market Exposure, portland, portland web design, web business, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Thursday, September 2nd, 2010
Search Engine Optimization
Search Engine Optimization is the organic pursuit of search results with the world best search engines. The process involves a combination of factors which contribute to how highly your site ranks on specific search terms. These can be short phrases of two words or much longer 
multiple word phraes (long-tail key phrases). Search Engine Optimization is different than search engine placement like Google placement, but just as complex.
CMS or Content Management Systems are easy ways to manage your websites and all of the content you need to place within them. There are many content management systems on the market and most of the best ones are free and open-source. Not all of these are Search engine optimization friendly CMS, so it pays to do a little research before choosing one for your online business usage.
SEO Friendly CMS
Search Engine Optimization Friendly CMS are very simply, CMS setups which are easily readable by search engines and thus able to be search engine optimized. Good search results do not solely rely on keywords but a myriad of factors. Global Market Exposure are your internet marketing and web design experts. We work with search engine optimization friendly CMS such as WordPress, which provides quality website performance.
At Global we pride ourselves on performing ethical SEO with a combinati0n of quality web design, often with search engine optimization friendly CMS, premium placement services, banner advertising and all manner of positive internet marketing techniques for all of the major internet market niches, including: Interior Design Websites, Real Estate Website Design and Small Business Websites. What we have discussed today are just a few of the services and niches that we provide and cover, check out the many other blog posts and rest of the home page for more information.
Additional Global Market Exposure Services:
Tags: cms, content management system, Facebook Advertising, Global Market Exposure, google placement, Local Advertising, Search Engine Optimization, search engine placement, seo, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Wednesday, September 1st, 2010
Search Engine Optimization
By now, almost everyone has heard of Search Engine Optimization, or SEO. There are good ways (Google Compliant) to implement Search Engine 
Optimization and there are bad ways. Global Market Exposure prides itself on using the most ethical and compliant methods available to achieve results and returns on your business and advertising ROI. As Wikipedia describes it, Search Engine Optimization (SEO) is “the process of improving the visibility of a web site or a web page in search engine via the ‘natural’ or un-paid (‘organic’ or ‘algorithmic’ search results“. These methods are often difficult to understand and more-so to implement on a high-level. This is a nice addition to Google Placement services.
SEO Websites
Search Engine Optimized Websites are essential to your website performance. Research needs to be done to target specific phrases and phrasing which will target your business or service demographics and more specifically, what they are searching for. For instance, many small business make the mistake of targeting people searching for their business name. While it is possible that previous clients and possibly their friends might be searching for “Fred’s Bank”, it is more likely they will be looking or “local banks” or “(City Name) credit union”. This is an important distinction as then your type of business i.e. Banking becomes associated with your business name in the search results, thus improving Brand Recognition and Awareness.
Web Design
Search Engine Optimization is much more than key word targeting however. While specific algorithms of the search engines are unknown, we know that quality web design is a huge part of organic search engine success. The Global Market Exposure web team are experienced and professional and know how to design or provide web templates which are ready for search engine optimization success. Whether you are looking for Interior Design website builds or you need to do some Realtor Advertising pages, we have got your covered. Call about our Web Design and Search Engine Optimization packages. Also check out some of our additional service below.
Additional Global Market Exposure Services:
Tags: Brand Recognition, Facebook Advertising, oregon, oregon web design, portland, portland web design, Search Engine Optimization, search engine placement, seo, SEO web design, sep, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Sunday, August 29th, 2010
Banner Advertising
Banner Advertising with custom banner ads is one of the best methods for driving traffic towards your business or service from the most popular websites and search engines on the internet. Almost every successful company uses custom banner ads on places like the Google banner network; similarly custom banner ads are used in Facebook advertising, reaching targeted portions of their 500+ million user database.
Custom Banner Ads
Custom banner ads on the Google banner network also work with Myspace banner advertising. Myspace is not the biggest social network any longer, but you will still want to make use of their 150+ million potential customers. The Yahoo banner network also makes use of custom banner ads in a similar fashion as Google.
All custom banner ads are designed and implemented by our web design and graphic design professionals. Global Market Exposure team members know all the rules for content and dimensions. These custom banner ads are designed with efficiency, speed, aesthetics and demographic targeting in mind, delivering a high return on your advertising ROI (return on investment).
Internet marketing services
Brand recognition / Brand Awareness is what we are driving at here in addition to the initial sales. Creating a lasting impression on existing clients often leads to future sale from the same clients and new one from their family, friends and business associates. In addition to custom banner ads and web design services, Global provides you with premium placement services, helping to get your site in front of your buyers. This includes Search Engine Optimization through proven in-house methods. Also take a look at some the successful internet market niches we operate in below.
Internet Marketing Niches
Tags: banner ads, Banner Advertising, banners, Brand Recognition, branding, facebook, google, internet marketing, myspace, placement, seo, Web Design, yahoo
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | 2 Comments »
Saturday, August 28th, 2010
Banner Ads
Banner Ads are commonly used internet marketing tool. Top companies make use of them, and they are available on all the major search engines and most major informational and commerce websites. Banner ads are often horizontal or vertical rectangular ads containing a either text, graphics or both which entice the buyer towards clicking through to your site which offers your products or services. A well placed ad with quality text and aesthetics can provide you with a high advertising ROI.
Myspace Banner Advertising
Myspace Banner Advertising is part of the Google Banner Network. Myspace Banner advertising, while not as widely used as Facebook Advertising is now, still reaches over 150 million unique users and are targeted to all businesses regardless of size. This means that it can be used for local advertising and national advertising. Global Market Exposure can design your banner ad and upload it, targeting your specific demographics. All of our Myspace banner advertising creations will be cohesive with your business branding, enhancing brand recognition and awareness.
Internet Marketing & Web Design
Global Market Exposure is your one stop internet marketing shop! We handle all of your web promotional needs. It all starts with high-quality, efficient, compliant, fast-loading and good looking websites from our talented web design staff. Then depending on your package and budget (and remember we scale it to meet your needs), we can provide SEO, SEP and a host of other marketing services using our in-house methods which have proven successful time and time again. Some of our successful niche markets are listed below.
Internet Marketing Niches
Tags: banner ads, Banner Advertising, banners, facebook, Global Market Exposure, google, internet marketing, internet niche, myspace, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Thursday, August 26th, 2010
Google Banner Network
The Google banner network is a big part of their search engine results and is covered under the search engine placement services offered with Global Market Exposure. Banners ads are specifically targeted and provide good advertising ROI (return on investment). Google quickly became the largest advertising network in the world. The Google Banner Network is far-reaching and very specifically targets the exact type of people that your or your service is looking to work with.
Google Banner Ads
The Google Banner Ads system is a two-parter. The first and primary one being Google searches itself. This is most often part of search engine placement and search engine optimization campaigns; the goal being to get your page/link/service in front of potential purchasers as quickly as possible, preferably on the first page. The second part of the Google Banner Ads system are the hundreds of thousands of site across the internet which display Google ads. Sizing, content, quality, aesthetics are all things to pay attention to with Google Banner Ads. Fortunately, Global Market Exposure is well-experienced with working with this type of content and advertising, and can save you the time of figuring it all out.
Google Banner Ads are just one of the many services that we perform at Global. We start out services with web design, focuses on ease-of-use, speed, premium placement, search optimization and your Brand Awareness / Brand Recognition. Make use of the full compliment of Global’s internet marketing services. Check out our homepage and the rest of the Global Market Exposure blog where we discuss many of our niche products and services. These include things like Vacation Rental Website Design, Facebook Advertising, Small Business Advertising and Real Estate Web Design.
Tags: banner ads, Banner Advertising, banners, google placement, internet marketing, Search Engine Optimization, search engine placement, seo, sep, Web Design
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Premium Placement, Search Engine Optimization, Web Design | No Comments »
Wednesday, August 25th, 2010
It is a common misconception that local advertising is something that needs to be done offline. Sure newspapers, television commercials, billboards and other forms of local advertising can work for you. But the key to local advertising is online.
Take a look at Google Advertising for example. Through sponsored link management Global Market Exposure can target people in your area whenever they search for your services or products. By Geo-Targeting your Google Placement Campaign we can focus your advertising budget on local buyers who are going out of their way to search for your services.
Facebook Advertising is another great way to target specific demographics. We are able to serve banner advertisements to people based on their interests, group associations and a number of other factors which can help direct your Internet Marketing efforts into a realm of higher ROI.
Lets take a look at a few of the ways that Internet Marketing can benefit your business goals more so than other forms of local advertising. Later we will weigh the pro’s and con’s of advertising online compared to print and television advertising.
- Traffic: Internet Advertising directs people to your website. Whether the user is searching Google for similar services or on Facebook expressing shared interest in your services, Internet Marketing generates traffic to your website. More traffic can lead to more sales, better ROI and increased brand awareness.
- Conversions: The ultimate goal of advertising is to generate more business. Whether the goal of your website is to sell a product, generate leads or provide information, our goal is to direct buyers to your website through proven internet advertising techniques.
- Brand Recognition: By putting yourself in front of people who are interested in your products and services on a regular basis you become an authority in the industry. One happy customer can turn into multiple endorsements which can increase your clientele exponentially. Banner Advertisements help build Brand Recognition by displaying your ads to massive amounts of people on major websites like Yahoo’s Banner Network.
- Brand Loyalty: Having a reliable source of information online in the form of a quality search engine friendly website can be extremely valuable in building brand loyalty. Another great way to build Brand Loyalty is through social media interaction on websites like Facebook and Twitter.
Local Business Advertising
Global Market Exposure’s local advertising specialists will build you a geo-targeted demographic focused local online advertising campaign. The best way to improve advertising ROI is to begin with multiple forms of local online advertising (Facebook, Google, SEO). We can split test your advertising campaign and calculate optimal ROI using advanced tracking and traffic reports.
Tags: facebook, Facebook Advertising, google, google placement, internet advertising, internet marketing, Local Advertising, local marketing, local online advertising, roi
Posted in Banner Advertising, Brand Recognition, Facebook Advertising, Global Market Exposure, Local Advertising, Premium Placement, Search Engine Optimization | 1 Comment »
Google Compliant Website
